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Advertising Advocacy

Advertising Advocacy

The Wind Production Tax Credit (PTC) is widely acknowledged as a critical part of American wind power’s development into a mainstream source of electricity and one of the biggest, fastest and cheapest ways to reduce carbon pollution while creating good-paying jobs and saving customers money. So why is there a holdup in its renewal after its expiration last year?    Nationwide, […]
THAT’S HOT – Online Advertising

THAT’S HOT – Online Advertising

I’ve blogged on this subject before and, you guessed it, online advertising continues to grow more rapidly that ever before!  It’s time to learn more and get on the online advertising bandwagon today. I hope you find this helpful. –  Peter ——- Don’t you just love online advertising? I know I do — it is easily trackable. You, renewable energy, solar energy, bioenergy, geothermal […]
Ecologists Unmoved by ‘Green’ Wave in Advertising

Ecologists Unmoved by ‘Green’ Wave in Advertising

[International Herald Tribune] The “green” advertising wave is on, as companies from Ford to General Electric to BP blitz the airwaves with concern for a clean planet. Advocacy groups and politicians are now challenging those corporate assertions.
Pay-per-View Advertising & Your Renewable Website

Pay-per-View Advertising & Your Renewable Website

A previous article, Pay-per-Click Advertising, discussed how a renewable energy company could put the web 'on commission,' paying only when your ad is clicked on. It's a popular model, but riddled with potential fraud and waste. For example, the Pay-per-Click ad shown below is going to be clicked by everyone interested in renewable energy (and who isn't these days?) and spend money attracting people to the site who are not potential customers.
VIDEO: “Power of Wind” Wins Golden Lion in Cannes

VIDEO: “Power of Wind” Wins Golden Lion in Cannes

EPURON GmbH, a subsidiary of Conergy AG, won the top honor for best film advertising spot at the International Advertising Festival in Cannes last month. The company's "Power of Wind" ad, created by Nordpol+ Hamburg, was recognized at the Festival as the most successful TV ad in Germany.
Pay-Per-Click Advertising

Pay-Per-Click Advertising

If you were a New Jersey Solar Installer, how much would you pay to get someone in your state searching for "Home Solar System" to your website? Currently, the cost is between $1.00 and $1.50, charged to you only when the searcher clicks on your ad and arrives at your website. Exciting? It's called "Pay-Per-Click" and it can be a golden opportunity -- or a huge waste of money depending on how much you know.
Putting the Web to Work for Your Renewable Energy Business

Putting the Web to Work for Your Renewable Energy Business

The surge in public awareness about renewable energy comes at a time of rising energy costs and an improving political environment. The demand for solar, wind and efficiency systems is changing our industry -- and the companies that serve it. Selling renewable energy systems is going to get tougher as competition, and the sophistication of the competition, increases. That's why a well designed website is a key to success in this rapidly expanding market.
Nothing in Life is Free…Including Solar Energy Systems

Nothing in Life is Free…Including Solar Energy Systems

Lately we’ve noticed a lot of advertising in Westchester, Rockland County and the greater New York area claiming that solar energy installation is free. As advocates for the solar energy industry—and its growing body of homeowners—we feel the need to explain why this advertising is misleading. Companies who advertise “free installation” are usually offering homeowners a lease option, whereby the […]
Massive solar project to power Army homes

Massive solar project to power Army homes

[Honolulu Advertiser] Actus Lend Lease says it will have created the world’s largest solar-powered residential community when it installs photovoltaic systems on nearly 3,000 new Army homes on O’ahu. The solar network will pump 7 megawatts of energy into the Army’s power grid and is designed to reduce energy consumption 15 percent for the entire complex of 7,894 new and […]
Company Listings

Company Listings

HRW-Hydro Review Worldwide's 2013-2014 Buyers' Guide provides an easy-to-use directory of companies providing key products and services to the worldwide hydro market.