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Why Wind And Cleantech Companies Have Left Digital-Social Marketing Power On Idle – And Why They Should Stop
Last year, we released “Social Wind,” the first-ever study of social media use by major players in the wind industry. If you didn’t see it then, it’s still worth a read. In short, we found that while wind companies were on the major social media platforms, they largely use them as cheap distribution channels, not engagement tools. Social media platforms, and the closely related content and inbound marketing tactics, are built to facilitate two-way conversations.
Solar is cool. Well… at least BirkSun’s new Boost Sports Collection is. Designed to be lightweight, durable, and waterproof, these bags were made for the active, youthful, and adventurous. Just under $250 and rechargeable via the sun or a wall outlet, Boost Sport bags can charge your phone and other electronics easily – and anywhere.
When it comes to renewable energy, the benefits have been widely advertised for many years. Yet, there was always a concern; the cost. Now, according to a study and analysis from Lazard, an investment bank, it takes more money to operate a coal plant than build a new wind/solar farm (utility scale). Once you consider various energy incentives and government tax credits, renewable energy becomes even more affordable so this is a huge step forward for the industry.
Energy Web is to build a prototype blockchain identity register for Germany’s energy market and pilot renewable energy credit tracking in US. The two projects mark another step in the expansion of the Energy Web blockchain infrastructure in the energy sector and build on other pilots and rollouts under way. The project with Germany’s federal energy agency DENA and other […]
Navigant Consulting's Paula Mints explains why the solar PV market will keep chugging along, at a slower and more sustainable pace, once the market subsidies and incentives stop. Costs, efficiency, pricing, and China all play a role.
Rumors of thin-film PV technology's demise are exaggerated, writes Paula Mints from Navigant Consulting -- despite an uphill competitive battle with crystalline silicon, it does have a place in the future of multi-GW deployments.
The climate change imperative demands nothing short of an energy revolution. It is economically feasible to cut global CO2 emissions by almost 50% within the next 43 years. And this can be achieved through energy efficiencies and a massive uptake of renewable energy - if the right policy measures are in place. These are the conclusions of a brand new report from Greenpeace and EREC, introduced here by Sven Teske and Oliver Schafer.
Wind turbine buyers are faced with serious equipment delivery periods of two years and longer. As a consequence, many suppliers seem so busy turning out their volume models in big numbers that the development of next generation wind turbines seems to have become second priority. Eize de Vries reports.
Last year saw exponential market growth in terms of installed wind turbines, coupled with continuing component shortages, which simultaneously put a brake on the maximum potential global wind market gain. The number of new wind markets is still expanding and some of these countries, particularly in Asia, have already become serious contenders for a place in the Top 10. Eize de Vries reports on key market and technology developments, trends, the companies and the main players in this still-growing sector.
Power-One, Inc., will acquire the Power Electronics Group (PEG) of Magnetek, Inc., which sells power supplies and renewable energy products, to enable both companies greater focus on the digital power management industry.