Blogs, Energy Efficiency

Podcast: How consumers view EnergyStar brand part 1

Lisa Cohn of Energy Efficiency Markets interviews Jamie Wimberly, CEO of the marketing agency EcoAlign, about a new study of consumer perceptions of the EnergyStar brand. Among other things, the study found that consumers would like a “tiered” approach– “Gold” and “Silver” labels.

To listen to the podcast, click here.