Bioenergy, Geothermal, Hydropower, Solar, Wind Power

AWEA Launches Media Campaign

The American Wind Energy Association (AWEA) has launched a major media campaign with national television advertising, print and Metro ads encouraging Congressional support for a national renewable electricity standard (RES). The television ads began airing on Monday, December 3.

House Speaker Nancy Pelosi (D-CA) has announced that the RES, which was originally added to energy legislation in late summer on the House floor, will be included in the final energy bill that will be considered in the House this week. The RES provision calls for 15 percent of the nation’s electricity to come from renewable sources, like wind and solar power, by the year 2020.

“The ad campaign is part of a broader effort to focus attention on this crucial referendum on American energy policy,” said Gregory Wetstone, AWEA’s Director of Government and Public Affairs.  “We believe that greater public awareness will translate into more Congressional support for renewable energy sources like wind and solar power, which are overwhelmingly popular, but face well-financed opposition.”

Recent national polling of likely voters found that a national RES is supported by more than 77 percent of Republicans, 86 percent of Southerners, 77 percent of conservatives and 92 percent of Democrats.

AWEA’s television advertisement will run nationally, with especially frequent play in Washington, D.C., and four strategically selected states: Arkansas, Indiana, Kansas and Nebraska.  The ads call on Senators to support renewable energy and urge viewers to take action at www.PowerOfWind.com.   The TV campaign will also be supplemented by newspaper ads and display ads on Washington’s Metro subway system.

The TV version of the ad can be viewed below.

“These votes in the House and Senate together are a landmark referendum on the direction of the nation’s energy policy,” Wetstone said. “It’s not every day that Congress has an opportunity to reduce energy costs, promote our security, spur job creation and reduce pollution.”