European Photovoltaic Industry Adopts Strategy

The members of the European Photovoltaic Industry Association (EPIA) recently adopted a proactive strategy for their Brussels-based organization with the mandate to further develop European and global markets.

A new EPIA Board was elected for four years, the same duration as the new action plan. The new EPIA President appointed for 2 years is Dr. Winfried Hoffmann, member of the management Committee of German-based Schott Solar, one of the leading European PV manufacturers. Second Vice-President is Ernesto Macias, Communication Director at Isofoton (Spain). Dr. Murray Cameron (Phoenix SonnenStrom, Germany) and Boris Klebensberger (SolarWorld, Germany) are the two other Vice-Presidents. Four Directors have been elected members of the Board: Anton Milner (Q-Cells, Germany), Eric Laborde (Photowatt International, France), Albert Edelmann (Conergy, Germany), and Guenther Cramer (SMA, Germany). The EPIA members unanimously approved the new strategy proposed. It will run from 2006 until 2010, based from the results from the last 2003-2006 strategy which was clearly market-oriented and enlarges to new activities such as environmental issues and give a clear focus on promotion actions. The objective of the new strategy is to reach a 2.7-gigawatt (GW) market in Europe in 2010, equivalent to the supply of electricity to more than 7 million families, cumulatively and to reach a 5.4 GW global market. The action plan to reach these objectives will be articulated in four pillars: Competitiveness (reach mass production for cost reduction); Innovation (financing PV R&D in next FP7 and in all Europe to reach 250 million Euro/year); Quality (improve PV’s image and participate to the well-being of the Society); and Promotion (improve EPIA’s communication as a “credible voice”). The global EPIA budget adopted by the members will enable them to allocate 10 Million Euro [US$12.8 million] on four years to run this strategy.