Giant Step for Sharp Solar

Sharp Electronics Corporation and the San Francisco Giants Baseball Club have partnered to promote solar power as an energy alternative. As part of this unique sponsorship, Sharp has launched a radio promotion that encourages fans to generate their own power using a solar energy system, and has installed a Sharp solar electric system and multi-media kiosk at SBC Park.

Sharp sponsors more than two dozen professional sports teams in the U.S., and the Giants partnership is the first promoting solar energy. It’s believed the agreement also represents a first in both the solar and sports industries in the U.S. “Solar is one of the key priorities for Sharp Corporation worldwide, so the timing is just right for us to raise awareness of solar through an association with a major professional sports franchise,” said Ron Kenedi, general manager of Sharp’s Solar Systems Division. “Our hope is that the installation at SBC Park will serve as a model for a stadium that satisfies a substantial amount of its electricity needs with solar energy.” Sharp is participating in a radio promotion on the Giants’ flagship radio station, KNBR 680/1050 AM, that will air through the end of July. The 30-second spots encourage consumers to take advantage of California’s rebates and tax credits to install a solar electric system on their homes and urges listeners to call Sharp for a solar evaluation. Sharp will also participate in a solar energy system giveaway through KNBR’s Ultimate Home Makeover program, offering a $5,000 gift certificate toward the purchase of a system. In addition to the radio promotions, Sharp has installed a 4.5-kilowatt solar energy system on the roof adjacent to the Giants’ offices at SBC Park that transfers energy directly into the ballpark’s electrical grid. The system consists of 27 167-watt Sharp solar modules and is typical of the type of system used on a standard California residence. The solar system’s electrical output is monitored by a multi-media kiosk located in the left-field concourse. Utilizing a touch-screen display, fans can access real-time information and live performance data about the system and learn about solar energy and its benefits, as well as request additional information about solar from Sharp. Sharp sponsorship of the “Crowd Noise Meter” at selected games and other promotional programs draw attention to the stadium’s solar energy system. The multi-year nature of the sponsorship will enable Sharp and the Giants to discuss development of a solar energy system designed to meet more of the ballpark’s energy requirements in the future.