Selco Solar Light, India, announced this week its 150th solar lighting system installation for India’s financial institutions in rural Karnataka.Bangalore, India – May 12, 2004 [SolarAccess.com] SELCO India, announced this week its 150th solar lighting system installation for India’s financial institutions in rural Karnataka. Approaching rural banks was a conscious marketing effort by SELCO (Solar Electric Light Company), according to Harish Hande, SELCO India’s Managing Director. The solar lighting systems not only helped local bank officials to improve their working conditions while becoming educated about solar power, but also served as a large scale working demonstration for a much broader of market of thousands of the rural clients. “Financing has always been an elusive ingredient for solar’s success in developing market countries like rural India,” said Hande. “By first introducing banks to solar and actually making them among our first customers, these banks became educated consumers and eventually were more willing to finance solar home lighting systems to rural households”. SELCO has created a well-developed rural service and selling network in the states of Karnataka and parts of Andhra Pradesh and Kerala over the past 10 years. By selling inexpensive solar-powered electrical systems to rural homes and institutions in India, it is Hande’s goal to help the country address a critical power shortage in an environmentally-friendly way. SELCO India’s solar systems, which sell for between US$200 and $650, convert sunlight directly into electricity through roof or pole-mounted solar photovoltaic modules, are coupled with deep-cycle batteries to provide useable DC current. The 150 solar installations for the financial district add to the 26,000 installations SELCO India has completed in total.