“Small Is Profitable” Earns Honor

Rocky Mountain Institute’s book about the benefits of decentralized electricity resources, ‘Small Is Profitable: The Hidden Economic Benefits of Making Electrical Resources the Right Size,’ (SIP) has been named a Book of the Year for 2002 by The Economist magazine.

Snowmass, Colorado – January 17, 2003 [] The book was one of three titles named Book of the Year in The Economist’s “Economics and Business” category. ‘Small is Profitable’ challenges the long-standing notion that large, centralized electricity generation facilities are economically sound, and shows through example how small, distributed generation facilities placed close to end users provide cheaper and more reliable electricity. The book proves that properly valuing the benefits of distributed generation brings great economic advantages. The increases in value that result can be large enough to make seemingly expensive technologies economically viable – a revolutionary concept for the electricity industry. In the December 14, 2002 edition, editors at The Economist wrote, “In a provocative and well considered work, Amory Lovins and his colleagues at the Rocky Mountain Institute, a Colorado natural resources think-tank, expose the folly of building gigantic power plants and make a convincing case that the world is about to be turned on its ear by the rise of micropower.” SIP was written by RMI CEO Amory Lovins, and six coauthors: E. Kyle Datta, Joel N. Swisher, André Lehmann, Karl Rábago, Thomas Feiler, and Ken Wicker.