BetterBricks, an initiative of the Portland-based Northwest Energy Efficiency Alliance, has launched a new Web site, to help commercial building professionals take advantage of the design and financial benefits of energy efficiency.Seattle, Washington – July 19, 2002 [SolarAccess.com] The program is aimed at the commercial building community, including architects, building owners, operators and developers, mechanical and electrical engineers, lighting designers, interior designers, real estate brokers, and real estate investment trust fund managers. The launch culminates six months of strategy, design and technology implementation by Web site design firm ZAAZ, which was awarded the BetterBricks project early this year over more than a dozen competitors. BetterBricks.com is a resource for commercial building professionals who want information and assistance on how to incorporate innovative, energy-effective designs into their next new building or remodel. The site is funded by the Northwest Energy Efficiency Alliance, a group of electric utilities, state governments, public interest groups and efficiency industry representatives committed to bringing affordable, energy-efficient products and services to the marketplace. “We were looking for a unique partner not just to help us build a Web site, but to help us build clarity around what we are trying to communicate with BetterBricks.com,” said Patrice Thramer, Director of Marketing and Communications at the Alliance. “Based on their innovative style and reputation, we felt ZAAZ was the best fit for this project.” Offering real-world examples of how building professionals have successfully used energy efficiency as a design tool and financial strategy, the site delivers vast resources related to energy-efficient design and construction. As part of the unique BetterBricks proposition, the building community can also take advantage of BetterBricks’ advisors, research assistance and access to lighting labs. “We’ve created an authoritative one-stop shop for pragmatic, useful energy information – stocked with news, success stories and live resources the Northwest building community can use on a daily basis,” said ZAAZ Internet Strategy Director Tom Farmer.