Sharp Electronics Corporation (SEC), the U.S. sales and marketing subsidiary of Sharp Corporation, Osaka, Japan, has established a new division to make Sharp¹s solar cells, modules and systems available in North America.MAHWAH, New Jersey – May 2, 2002 [SolarAccess.com] “Sharp¹s goal is to make solar energy increasingly mainstream and a viable option for more organizations and people,” said Ron Kenedi, the newly appointed GM of SEC newly launched U.S.-based Solar Systems Division. The new Solar Systems Division (SSD), based in Huntington Beach, California, will make Sharp¹s solar cells, modules and systems available in North America, as well as Canada and Latin America. Kenedi, who will serve as General Manager and oversee engineering, marketing and sales, leads SSD. Kenedi has more than 20 years experience in the solar industry having joined Sharp from Photocomm/Kyocera Solar where he served as vice president of sales and marketing. “Sharp considers solar among the core of its next-generation businesses and technologies,” said Kenedi. “Sharp’s expertise in solar power generation is unsurpassed on a worldwide basis. Given our company¹s experience dealing with a variety of end-users and consumers through our business and consumer products groups, Sharp brings an in-depth, customer-focused orientation to the marketing of solar energy that is unique to the industry.” With a 19 percent share of the market, Sharp is the world’s leading manufacturer of solar energy products and will expand solar production capacity from 94 MW to 200 MW in 2002. According to Kenedi, the new division will market Sharp’s proprietary crystalline solar products through distributors and OEMs during the first year of operation with an emphasis on residential, commercial and industrial segments. “Sharp is also focused on the aesthetics of its solar products and offers triangular modules and brown cells to complement the designs of a range of installations,” added Kenedi. “Ultimately, the full breadth of Sharp’s solar products, that has helped the company capture nearly 44 percent of the market in Japan and is making inroads in Europe, will be available in the U.S.” Sharp’s involvement in the development and application of solar cells and modules dates to 1959. In 1963, Sharp became the first Japanese company to mass-produce solar cells. Sharp has helped power more than 130 satellites and has supplied solar energy systems to more than 50,000 Japanese residences and a variety of commercial and industrial applications, including over 1,200 lighthouses.