Great Video! Clearly an important topic during this critical time in our world. Also, you did a nice job utilizing stock footage. Many people don't realize the value that stock footage can add to a video campaign. For example, opening up with an aerial shot or high-budget-looking establishers can really add a professional feel to the piece. A great resource for stock footage is Sony Pictures Stock Footage at http://www.sonystockfootage.com

Keep up the great work. Together we can help change the world!

Chris Anderson
916-288-8444
www.sonystockfootage.com

nice clip, Jim!

Chris May
301-944-1200
www.StandardSolar.com

Really informative piece. As a writer, I'm looking for ways to work within the solar industry, and this video gave me ideas on how I could get involved with marketing.

Every solar company must do their part to directly communicate and educate the green-minded public first about solar affordability. If you aren't making the effort to reach the Street, it's that much tougher to get help from legislators. We must do both. I write about strategies for communicating to the public with my blog here on Renewable Energy World. Click blogs above and then click "SolarFred" on the right. It's a communications think tank that gives practical advice to companies on how to market and communicate and educate through modern, word of mouth, social networking, and branding. Pleas read and contribute your thoughts to the discussion. Thanks. Tor Valenza aka "Solar Fred."

Great way to get information, out to the public at large. At the end of electricity grid, a lot of energy has being lost due to distance from power station.

When fed back into grid by PV's, can then raises efficiency of the grid from 30%. Even 1% or 2%, would mean, there is a lot of new possibilities, for the small man.

John Gregson 07772 427 761

The most cost-effective way to market solar products and services is to write press releases and distribute them to a database of known reporters who cover solar or alternative energy news beats. It only costs $145 for 400 words.

In addition to press releases, buying small advertisements to help support the magazines you are targeting is a good way to maintain constant exposure in the publications that reach your desired customer base.

Press releases are very effective at reaching target audiences for several reasons:

#1 - Distributing a press release with the right keywords will allow your news to be filtered into hundreds of solar news sites and blogs around the world. Do a search on http://www.marketwire.com for the keyword "solar" to see who is using PR effectively

#2 - Generating lots of links from large solar news sites to your company's solar products and services is a great way to enhance your website's search engine ranking.

#3 - If a press release intrigues a reporter and results in a real news story, your company will quickly gain credibility. One story always leads to two more in other news outlets.

#4 - If you have a marketing budget, then hire a PR firm that can build media reltationships between reporters and your executive team. Make sure, however, that the PR firm understands how your products work, why readers will be interested and what type of return on investment the reader will receive if they buy the product or service.

You should also read the magazine and the targeted reporter's published articles before calling and be able to furnish all the building blocks they need to write a story such press releases, white papers, head shots, logos, and pictures of people in action using your products and services.

We have a free PR tutorial located at http://www.frontpagepr.com if you would like to learn more about generating positive publicity for your company.

Best Regards,
Robert Hoskins
602-326-0940