Steve Shepard's Comments

September 26, 2014

Odd Solar Fred Marketing Tip: Stop Marketing Your Solar Products and Services

Back in 2007 I pitched an idea to a regional radio station to do radio interviews with renewable energy users, vendors and manufacturers. My idea was to graduate the show to do video and/or the web. I couldn't get any interest or sponsors to get on board in South Texas because even in 2007 there still was a great deal of doubt and skepticism about renewables and solar. Even though I was a solar dealer with solid radio experience (DJ) I couldn't even get the solar industry to participate. There seemed to be no interest in marketing renewables in the traditional radio way. However there was and is no shortage of interview subjects in Texas and elsewhere around the country. We were responsible for creating some of these interview subjects. And solar customers tend to love to talk about their purchase and their experience with solar (both good and bad). My idea still stands and I have the skill to make a show like this work but it can't be done without financing.

June 16, 2014

Solar “Freakin’” Roadways Reveals How the Solar Industry Has Failed to Inspire America

The solar industry seems uniquely talented at making enemies every where it goes. Their first sin is making NABCEP requirements a prerequisite to working in the solar industry. The second sin is flooding the market with foreign imports. You guys are pretty much pissing off everybody.

June 06, 2014

Solar Trade Decision Represents Threat To Industry

My response to this article would be HA! While solar technology has proven itself to be valid in almost every application the solar industry has been conducting business here in the US like they need to be regulated. Imposing NABCEP requirements and expenses upon potential solar workers would be their first sin. Flooding the US market with foreign imports would be their second. I would say the solar industry had it coming.

May 13, 2014

Obama Pledges $2B in Energy Efficiency Funding, Lauds Wal-Mart Solar Roofs

In 2001 I tried to sell renewable energy ideas to the Wal-Mart Distribution Centers in New Braunfels and Palestine, Texas. I couldn't even get them to discuss it. It was like I was offering them a flying saucer. Wal-Mart isn't going to do anything different, new or environmentally smart unless the government makes them or helps to pay for it. The lights on the sign at the distribution center in New Braunfels have been burned out for years. They don't care and they have no plans to fix or replace the lights. This is how Wal-Mart operates.

May 11, 2014

Cashing In on Solar's Hidden Value

Any expectation apartment complexes or motels will invest in renewables may border on fantasy. These business operations barely take care of the their IT and telephone requirements. I know because I service these operations. Asking a business with a high turnover rate due to low salaries to cope with yet another technology would be like trying to get a tribe of Benobo chimps to drive a car.

May 05, 2014

Tesla Assessing Sites that Allow for Quick Launch of Massive Battery Manufacturing Plant

The lack of regulation, no state income tax and the availability of property tax concessions would make Texas the obvious choice. Texas cities have a history of selling out on property taxes to attract new business.

January 31, 2014

US Solar Jobs Growing Ten Times Faster than National Average Employment Growth

This is total Chamber of Commerce BS. The solar industry works harder than any industry in the USA to exclude and keep workers out of the industry. NAPCEP requirements are being used like a shield to keep out new and potential workers. The solar industry makes up these numbers to get government funds and subsidies. It is corrupt to the core and needs to be reamed.

December 24, 2013

The Return of the Badly Rhyming 12 Days of Solar Christmas

Note what her industry did not bring to her - a renewable energy job. The RE industry works harder to exclude and keep people out of the industry than anything else.

December 21, 2013

Black Eyes Are Contagious and Avoidable

The industry is giving renewable energy workers a black eye right up front when it requires workers to spend thousands of dollars on training and certification testing. The RE industry has no right to require workers to finance and fund training that it magically decides is necessary. If RE companies and corporations are going to require certification to work in the RE industry then these businesses need to provide or fund that training and testing. As it stands now NABCEP is being used to fleece the unemployed and other workers trying to get into the RE industry. Someone needs to be indicted for this theft.

December 21, 2013

Soft Costs Reductions are Essential for Solar Industry

NABCEP is gouging potential workers throughout the entire renewable energy industry. And while NABCEP claims to be non-profit there is a stampede of people and organizations trying to get on the NABCEP training and testing wagon. If there wasn't big money to be made screwing the unemployed and the people trying to better their careers then there would not be so many training and testing centers Spamming my inbox like they do.

December 17, 2013

The Solar Opportunity

The writer is dreaming. I too had this illusion that renewable energy could nearly save our economy, liberate us from the grid and save the planet. Not anymore. Industry adoption of NABCEP has literally shot the renewable energy in the foot. NABCEP requirements keep people out of the industry, discourages consumers from adopting renewable energy and has literally given implementation of solar technology to the utility companies. And that is precisely what the oil companies and utilities wanted in the first place.

Steve Shepard

Steve Shepard

Steve Shepard is a technologist and has been engaged in the computer, electronics, power and lighting industries since 1980. At this time he is self-employed and providing technical field service to residential and light commercial customers...

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