Ron Pernick's Articles

Clean Energy: It's All About Scale

The American Council on Renewable Energy (ACORE) likes to say that we are in Phase II of renewable energy development. In this worldview, the past 30 years were about developing core clean-energy technologies, and the next couple of decades will be about...

Extinction or Innovation? U.S. Government Must Enact Clean Energy Policy

The United States, often the world's leader in technological innovation, could be about to cede the next wave of business breakthroughs and wealth creation -- those that come from clean energy and other clean technologies -- to other nations if it doesn't...

Clean Tech & the Art of Long-Term Thinking

Back in the late 80's and early 90's, when I lived and worked in Japan, I spent time studying and practicing Zen meditation at a Buddhist temple on the outskirts of Nara. One thing I learned in my meditation practice, and in my work with such large Japanese...

Ron Pernick

Ron Pernick

Ron Pernick, co-founder and principal of Clean Edge and co-author of The Clean Tech Revolution, is an accomplished market research, publishing, and business development entrepreneur with two decades of high-tech experience. At Clean Edge...

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