Markus Elsässer is the founder and CEO of Solar Promotion, an internationally operating, private trade fair company with a focus on renewable energy and energy efficiency. Under Markus’s leadership Solar Promotion International’s flagship event series, Intersolar, has grown to become the world´s largest trade fair for solar technologies with over 3,500 exhibitors and 120,000 visitors. Building on Intersolar's success in the European market, Intersolar North America opened in 2008 in San Francisco and became the second exhibition location in the series, followed by Intersolar India and Intersolar China. This year marks the debut of Intersolar's newest conference, Intersolar South America in Sao Paulo. Prior to founding Solar Promotion International, Markus Elsässer worked for a German manufacturer of solar thermal systems. Markus holds a degree in mechanical engineering from the University of Stuttgart in Germany.