Mark Sokolove's Blog Posts

- February 21, 2014

Ivanpah Solar Thermal Project Both “Inspirational and Aspirational” for CSP Worldwide

Seven. The number of days in the week? The number of deadly sins? Yes, the correct answer to both of those questions is indeed "seven," but that's not what I'm getting at here. Instead,...

- September 04, 2013

George Lakoff’s Advice for Cleantech Marketing: Use the “F Word”

By Mark Sokolove, Executive Vice President of Tigercomm No, not THAT "F Word" -- this one: "Consider the word "freedom." Using the morality frame, conservatives have patented "freedom"...

- August 26, 2013

Can’t Make It to the Mojave Desert? Try the Ivanpah Solar Plant Virtual Tour!

By Mark Sokolove, Executive Vice President at Tigercomm Recently, I had the opportunity to tour the 370-megawatt Ivanpah Solar Electric Generating System near Ivanpah, California, in...

- July 10, 2013

Paul De Martini on the State of the U.S. Smart Grid Market

By Mark Sokolove, cross posted from the Tigercomm website Back in May, I had the opportunity to catch a presentation by Paul De Martini of the Newport Consulting Group and the California...

- June 27, 2013

Touring Ivanpah: Photos from an Amazing Solar Project

On Tuesday, I had a chance to tour one of the most exciting cleantech projects around — the 370-megawatt Ivanpah Solar Electric Generating System near Ivanpah, California in the Mojave...

- September 24, 2012

SPI 2012: Three Takeaways and Where the Solar Industry Goes from Here

Time to Set the Record Straight and Act Like a Confident, Mature Industry Despite my less-than-desirable hotel accommodations and muggy Florida weather, the recent Solar Power International...

Mark Sokolove

Mark Sokolove

With more than 15 years of experience in public relations and marketing, Mark oversees all of Tigercomm’s cleantech and advocacy practice leaders from our Los Angeles office. He also manages operational aspects of the firm. He played a...

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