Mark C.'s Articles

A previous article, Pay-per-Click Advertising, discussed how a renewable energy company could put the web 'on commission,' paying only when your ad is clicked on. It's a popular model, but riddled wit...

If you were a New Jersey Solar Installer, how much would you pay to get someone in your state searching for "Home Solar System" to your website? Currently, the cost is between $1.00 and $1.50, charged...

There were 75,202 searches on Yahoo in February for "Energy"... 35,375 for Solar Energy; 22,604 for Alternative Energy; 12,346 for Wind Energy; 38,675 for Solar Power; 20,517 for Wind Power; and 21,17...

The surge in public awareness about renewable energy comes at a time of rising energy costs and an improving political environment. The demand for solar, wind and efficiency systems is changing our in...