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Brian Willis's Blost Posts

SolarCity, Honda and the Fight for Customers and Credibility

    The major story this week was SolarCity’s partnership with Honda Motors on a $65 million residential solar project fund that will be used to finance thousands of residential installations in fourteen states. The fund is impressive, but the visibility...

Crowdfunding Solar: Access to Populist Capital

Crowdfunding is populism’s answer to the bank, and it’s being applied to solar. This once novel concept – a collective effort of individuals who network and pool their money, usually via the Internet, to support efforts initiated by other people or organizations...

Solar Energy Will Make a Splash in Real Estate

Progress in solar financing is at the heart of the solar industry’s growth. Since the initial passage of the solar investment tax credit (ITC) back in 2005, and its extensions since then, financing has been the greatest boon and greatest hurdle of the...

Renewable Energy's Growth…In the Media

The beginning and end of the year are the best times to work in media because it forces us to look back and summarize what happened. It’s less about chasing stories and more about shaping an honest narrative that readers can identify with and understand....

Brian Willis

Brian Willis

I am a communications professional focused on sustainable businesses and environmental advocacy campaigns. In addition to having the common skills associated with the public relations field, such as writing press releases, assembling media...

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