Finally the voice of reason may prevail after all. I hope policy makers concur that the Indian solar industry is not a weakling that needs outright protectionism. What is how ever needed, as Dr. Bhave points, out is a people centric policy that protects the consumer and the market.
@Brian, yes the many ways in which rural waste/byproducts can be used to store power generated during the day that can be used during the night is a movement towards an almost closed loop power eco-system.
@Patrick yes, benefits go beyond particular application to a generalized location agnostic solution. In fact there's a post talking about it.
I think you'd find that interesting as well.
Applies to most industries specially Solar where consumer adoption traction needs to be generated based on quality communication and sustained interaction.
Although Solar Power discussions would not be equated to interactive campaigns for soda pops. Since its one of a major decision for both business or household and given that it's still a budding industry communication must be intelligent and qualified.
However @solarfred herein also lies a problem of frequency and of finding quality blog content that will genuinely empower the consumer. Blind link building backfires and quality link building is painfully slow.
Could you share some methods solar companies can use to balance out speed and quality of communication?
Yes, schedule and commitment is important and needs a qualified content team. Outsourcing is also a good strategy, but with both the most critical aspect must be content that communicates company values and perspectives and the efficacy of it. Adaptability to consumer sentiments is also necessary as different markets perceive corporate communication as mostly advertising.
Important key Points Solar Fred! It boils down to being sincere to narrow down the exact customer problem you are trying to solve
1. Which Problem
2. For How Much and
3. For How Long
Remember that when you are talking to commercial versus household customers the pain points will be quiet different. But ingenuity overlaps both pitches.
What an important article. The lessons mentioned are critical to inculcate in our "Young SPV Minds". Mistakes avoided now can boost structuring of a solid foundation on which a great long term industry can be build on. This is the railroad industry of the future, except the impact potential is even greater. Looking at a 10,000 feet level is important beyond the current situation of push and pull from various interest groups, to build companies and an industry that stands tall without props on its own.
The idea that power is generated “somewhere” through mystically elaborate setups requiring hundreds of engineers and thousands of workers and many truckloads of money, then through technological and financial miracles it is sent from the source to the timid user who should be grateful of any power availability is ingrained in our psyche.
This has been the status-quo thus far in the lives of commercial and industrial advancements in our country. It’s been the chain that has kept us grounded for a very long time. Too long some may argue. The distributed solar energy which is the best renewable technology viable for small to medium captive generation is about to change that. May I suggest reading http://www.sunipod.com/blog/power-of-solar-energy for a similar perspective.
What's happening, seems typical of an industry with an aggressive growth rate that also inturn threatens the traditional industry it will eventually replace. Not saying that Solar Marketers are not resorting to unethical practices, but that too will happen in a teething stages of a new industry. However some problems are pathological based on decades of conditioning as outlined in this article http://www.sunipod.com/blog/power-of-solar-energy/ Let me know what you guys think, of course it pertains to perception in the growing economies, but I suspect some of it might be true in larger more affluent economies as well.
I believe it has, but like so much noise in most emerging technologies and sunrise industries, it should have been expected. As the manufacturing costs go down, the material costs either hold or recede and the process simplifies further this is natural evolution. However as much as this will disturb the market and muddle things a bit for all of us quality products and services will emerge as the long-stay in the business.
The impact you are talking about is noticeable not just in manufacturing but also in services where fly-by-night traders are selling crummy systems to unsuspecting customers who will soon realize their mistakes.
Of course it will impact adoption but that will only be a short term problem.
andreas-iliou-230262 makes a valid point, MOST of the problems are with faulty installations. This problem is even more prevalent in countries like India, Mexico etc, where "cheapest" equipment is sourced without regard to technical compatibility and without consideration of impact on efficiency. Then the customer who is already confused is stuck with the "lemon" solution and eventually blames the technology, giving Solar a bad rap.
I disagree with salim-mehmud-257822. Not because what is being said is wrong, but its just from the misconstrued perspective. When one talks of maintenance in such systems they are talking about wear and tear maintenance, electrical overhauls, expensive replacements mechanical cleaning etc like you can easily see in Diesel Generators, and even some other renewable energy systems.
No Solar Power User when told that they may have to clean the panels once every 2 weeks considers it a heavy chore to adhere to. Just like they would clean the office floors or desks this is another equipment to be dusted.