Steve's Comments

Couple things to add:

Sunrun says the spots will air in key markets like Boston and Bakersfield.

I haven't spent this much time talking about commercials since the Super Bowl. That probably bodes well for their effectiveness.

Doh! Vain! I changed mine, too.

Dr. Alex, not sure about your "hiding" references. Click on my name under the headline to send an email. ;)

I'm not sure they're reinforcing a stereotype. I think they're instead using that stereotype to set up the punchline that it's about money, period. I don't think this would work without the snobby, vain characters. But I'm a big fan of satire.
And I don't think potential consumers have to identify with characters. I think they have to identify with a notion. This is a pretty clever way to go about that.

The 5-year stock history on both MarketWatch and Fidelity shows a sudden and very short-lived spike in early 2008. But that could have been for a whole lot of unrelated reasons, so I removed that reference to the peak high since it doesn't indicate where the stock was generally trading.
Thanks for your insights on this.
BTW, I added a final thought from Barry.

Thanks for pointing that out RApower. I've made the change to the CASE acronym. For the record, I have written about CASE extensively in the past, with the correct terminology. But my fingers definitely got out ahead of my brain on this one. My bad.