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It is widely recognized that financing the purchase of a residential photovoltaic system is a major barrier for consumers who want to go solar. One attempted solution has been the Property Asses...
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Many TV weather forecasters are deniers of global warming, according to a recent article in The New York Times citing a just-released survey by researchers at George Mason University and the Universit...
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By SteveNelson
December 15, 2009
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3 Comments
Just before attending Solar Power International 2009, I spent three days at the annual conference of cable TV marketing executives, as I have for the past 20 years. There was a time when the phr...
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By SteveNelson
October 19, 2009
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4 Comments
There’s been a lot of discussion in RenewableEnergyWorld.com lately about the importance of marketing, and the lack of it, in selling photovoltaics to consumers. SolarFred has been bloggin...
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About:
Steve is President & CEO of Solar Electric Service Corporation, a startup company whose mission is to transform how solar power is marketed, sold and delivered ...
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