Tor 'Solar Fred' Valenza's Comments

October 02, 2014

Here's a Great Solar Guerrilla Marketing Lesson from a Neighborhood Barbershop

Excellent suggestions, Ethan! Thanks for sharing.

September 26, 2014

Odd Solar Fred Marketing Tip: Stop Marketing Your Solar Products and Services

@ Howard, this is a regional issue that will solve itself over time. Mississippi electric rates are notoriously low (and coal fired, mostly.) With new EPC regs coming into effect, rates will rise and solar will become more attractive just as prices will be low enough to compete without subsidies. Then SolarCity and many other local companies will sweep in. Give it time.

Stephanie, thanks for the shout-out. Yes, indeed, it's easy to slip into the technology conversation and think that people understand what you're talking about. Technology is important, but if people understand that the technology works because they see videos showing people like them using the technology, then the actual mechanics matter less. People just trust that it works.

Steve, go for it. We need a "Car Talk" of solar out there. Try doing a podcast first, and then show that idea to local radio!

September 17, 2014

Can the Disembodied Voice of Matthew McConaughey in a Video Sell Solar for NRG Home?

Good to see you recognized him, Bill. Personally, it took me a while. I knew it was a familiar voice, but I had to think about it before I placed it. But I study these types of videos when they're solar related, so I wonder if I would have spent time thinking about it if he'd been talking about shoes or cars. In any case, let's see how it performs over the next few months--and let's see where it appears on broadcast and cable. That will certainly boost the views for those who don't TIVO through commercials, but I wonder if they'll go on to Youtube, find it, and share it on Facebook. I doubt it, but we'll see....

September 19, 2014

Can the Disembodied Voice of Matthew McConaughey in a Video Sell Solar for NRG Home?

Yes, on further in research, this isn't the only VO work that Matthew has done for NRG. He's also done ones for energy efficiency and other products, but I think this is the first solar one.

Victoria, I'm sure you're more familiar with these prices. If your 115,000 figure is correct, wow. You could make at least two or more high quality videos for that price, and even more lower quality. Once again, the question is, --with this content and VO-- will this video be shared? That may not be the direct purpose for every video, but it should be the ultimate purpose...especially at this price point.

September 11, 2014

A Constructive Critique of Sunrun’s New Animated Ad Campaigns

Thanks, Lori! Hope they help you all at The Solar Co too!

September 15, 2014

A Constructive Critique of Sunrun’s New Animated Ad Campaigns

Agree, Ron. Thanks for your added thoughts!

August 29, 2014

SMA Sunny Bear Flash Dances the ALS Ice Bucket Challenge

I was challenged at the end of this video, and I have responded:

https://www.youtube.com/watch?v=q1fJ0rLPsic&feature=youtu.be

If you're in the solar industry and haven't done your ALS Ice Bucket Challenge yet, good! Enjoy... :)

August 30, 2014

Solar Fred Marketing Tip: Being a Tariff-Free Solar Panel Ain’t Enough

Sure, Brian. Add that as part of the added values that I was referring to in 1. Thanks for your thoughts.

August 26, 2014

Six Reasons Solar Needs to Learn to Live with the Tariffs

Michael, you're saying this case isn't a big deal, but it is right now. I know of many large solar projects that have been killed or on hold thanks to this trade case. Nobody likes uncertainty, especially bankers and businesses considering solar for the first time--and those used to certain pricing. We can't afford to slow down installations now or in the future. SolarWorld is not only shooting itself in the foot by not settling, but the entire industry, and nobody needs that pain now or ever.

August 21, 2014

NRG Just Purchased a Consumer Solar Gadget Company. Can You Make the Same Solar Marketing Play?

That's a great potential solar guerrilla marketing tactic, Grace, so long as you can afford all of those discounts. I like it!

August 22, 2014

NRG Just Purchased a Consumer Solar Gadget Company. Can You Make the Same Solar Marketing Play?

Your boy scout limitations are the best limitations to have, Brian. As you said, they will serve you (and our industry) best in the long run. Thanks for commenting.

Tor 'Solar Fred' Valenza

Tor 'Solar Fred' Valenza

Tor Valenza aka “Solar Fred” is the founder of UnThink Solar, a strategic communications firm dedicated to helping solar companies reach solar customers through innovative messaging, branding, and social media communications. Follow him...

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