Terrific, Michael! Thanks for leading.
That's great, Alyssa! Great to know that solar companies like you are being proactive! Thanks for letting us know.
Phil, nothing wrong with your comment, except to say that the two goals aren't exclusive. We can have solar on the White House AND we can push for more progressive policies throughout the states. It doesn't have to be one or the other.
My condolences, John. Your father seemed like a wonderful teacher and mentor. Certainly, your work is connected through the sustainability values that you both shared. And so by the work you do today with ILSR, you will continue his work educating me and many others about the value of distributed solar.
All the best to you and your family.
My sincere pleasure, Jeff. Just keep inviting me! :)
Thanks, Erika! Keep up the creative solar marketing work.
That's part of it, for sure, Lauren. Innovation in marketing isn't the same as innovation in engineering, but both are needed to succeed today.
Thanks, Carolyn! Glad I could help.
Marc, absolutely! Solar Guerrilla Marketing is another tool in your marketing and PR tool box. What I find is that very few companies are using tactics that are outside the typical channels, and I think we have to take those risks, as well as continue with any current marketing that is working for them right now. The Nivea campaign is a perfect example of what could have been done by a solar company, but has been a missed opportunity ...so far.
David, I like how you're thinking, but I think it will have to be something that is developed individually. Getting our 120,000 solar people to act for a single event like that is like herding cats. I've tried with limited success in the past. But again, what you suggest could still be done locally. Every solar roof counts! Thanks for contributing your guerrilla marketing thoughts.
Anyone else want to share an idea?
Good for you, Windfield! I'm sure Sungevity will pick a great installer for you and, as you said, take care of everything afterwards. Congrats on making the decision to go solar.