Excellent suggestions, Ethan! Thanks for sharing.
@ Howard, this is a regional issue that will solve itself over time. Mississippi electric rates are notoriously low (and coal fired, mostly.) With new EPC regs coming into effect, rates will rise and solar will become more attractive just as prices will be low enough to compete without subsidies. Then SolarCity and many other local companies will sweep in. Give it time.
Stephanie, thanks for the shout-out. Yes, indeed, it's easy to slip into the technology conversation and think that people understand what you're talking about. Technology is important, but if people understand that the technology works because they see videos showing people like them using the technology, then the actual mechanics matter less. People just trust that it works.
Steve, go for it. We need a "Car Talk" of solar out there. Try doing a podcast first, and then show that idea to local radio!
Good to see you recognized him, Bill. Personally, it took me a while. I knew it was a familiar voice, but I had to think about it before I placed it. But I study these types of videos when they're solar related, so I wonder if I would have spent time thinking about it if he'd been talking about shoes or cars. In any case, let's see how it performs over the next few months--and let's see where it appears on broadcast and cable. That will certainly boost the views for those who don't TIVO through commercials, but I wonder if they'll go on to Youtube, find it, and share it on Facebook. I doubt it, but we'll see....
Yes, on further in research, this isn't the only VO work that Matthew has done for NRG. He's also done ones for energy efficiency and other products, but I think this is the first solar one.
Victoria, I'm sure you're more familiar with these prices. If your 115,000 figure is correct, wow. You could make at least two or more high quality videos for that price, and even more lower quality. Once again, the question is, --with this content and VO-- will this video be shared? That may not be the direct purpose for every video, but it should be the ultimate purpose...especially at this price point.
Thanks, Lori! Hope they help you all at The Solar Co too!
Agree, Ron. Thanks for your added thoughts!
I was challenged at the end of this video, and I have responded:
If you're in the solar industry and haven't done your ALS Ice Bucket Challenge yet, good! Enjoy... :)
Sure, Brian. Add that as part of the added values that I was referring to in 1. Thanks for your thoughts.
Michael, you're saying this case isn't a big deal, but it is right now. I know of many large solar projects that have been killed or on hold thanks to this trade case. Nobody likes uncertainty, especially bankers and businesses considering solar for the first time--and those used to certain pricing. We can't afford to slow down installations now or in the future. SolarWorld is not only shooting itself in the foot by not settling, but the entire industry, and nobody needs that pain now or ever.
That's a great potential solar guerrilla marketing tactic, Grace, so long as you can afford all of those discounts. I like it!
Your boy scout limitations are the best limitations to have, Brian. As you said, they will serve you (and our industry) best in the long run. Thanks for commenting.