Tor 'Solar Fred' Valenza's Comments

December 23, 2013

Solar Fred’s Top Solar Marketing Wishes for 2014 — in Pictures

Amen to that, Scott! Go for it. (And I hope many other solar companies take the same advice.)

December 04, 2013

Become a Solar “Spartacus”

You certainly are, Jim! Thanks for all your solar advocacy efforts.

December 06, 2013

Become a Solar “Spartacus”

Thanks for your thoughts Mark, Roy, and Rick!

Carter, thanks for the background info. Regardless of where it comes from, the theme still applies. And by the way, all of the "Rudy's" there were extremely attentive and responsible, regardless of who was my actual waiter. They really took the philosophy to heart and I hope solar people do too.

December 07, 2013

Become a Solar “Spartacus”

Steve, I think the modern analogy is that each of us in the solar industry has to step forward and make sacrifices of our time and energy in order to beat the utility PR machine.

December 08, 2013

Become a Solar “Spartacus”

Thanks, Gary. Agreed we need distributed support all over. We need as many stake holders (voters!) feeling they have a right to benefit from solar without the utilities and fossil fuel lobbies getting in the way.

September 16, 2013

What’s Your Solar Marketing Equivalent to a Flaming Moe?

Good production values, Ray. Not sure consumers are going to know what a solar lease or solar PPA is, but like the creativity. Good for you.

September 05, 2013

How to Market Solar Energy with the Brain's Mirror Neurons

Thanks for sharing that story, Tim. Yes, that's certainly another way to fire those mirror neurons. Not only live stories/tours from solar users, but even written or video customer testimonials.

August 27, 2013

The Solar Marketer’s Action Plan to Help Save Net Metering — Do It

Terrific, Michael! Thanks for leading.

August 27, 2013

The Solar Marketer’s Action Plan to Help Save Net Metering — Do It

That's great, Alyssa! Great to know that solar companies like you are being proactive! Thanks for letting us know.

August 21, 2013

Yes, He Can…Put Solar Panels Back on the White House

Phil, nothing wrong with your comment, except to say that the two goals aren't exclusive. We can have solar on the White House AND we can push for more progressive policies throughout the states. It doesn't have to be one or the other.

Tor 'Solar Fred' Valenza

Tor 'Solar Fred' Valenza

Tor Valenza aka “Solar Fred” is the founder of UnThink Solar, a strategic communications firm dedicated to helping solar companies reach solar customers through innovative messaging, branding, and social media communications. Follow him...

Total Access Partners

Growing Your Business? Learn More about Total Access