By the way. Just got a notice that the same 487 kW project I invested in is still open. Solar Mosaic is offering a $50 sign up bonus to anyone who invests $1000 or more through this referral link by May 21. https://joinmosaic.com/r/58837eb1 (Full disclosure. Other than investing in this project, I don't receive anything for this referral, but you do. The extra $50.)
Tim, you're right. And I actually did refer to community solar in the third paragraph: "There are several solutions for that longing, but until community solar with off-site virtual net metering becomes widely available..."
Good for you all in Colorado! I'm hoping California is next!
Although I don't install, my understanding is that a quality installation with proper flashing and sealants should prevent most leaks to 10 years, and I expect that could apply to 11 or 12 years, and as Trini noted, not much of an issue even beyond that.
As for solar not being mainstream because of this issue, I think that's a stretch. There are many things preventing solar from being mainstream in the U.S., mostly policies and the economy. Not having a non-penetrating solution for tilted roofs isn't on the top of most consumers' lists of why they're not going solar. It's a concern, sure, but not the main barrier.
Thanks for commenting.
Dan, surely, there are bad installers out there who will do poor installs, but properly trained installers shouldn't have an issue. Just wondering: Are you in the roofing or BIPV business in some way?
Walter, you have great points for certain consumers, but you missed one important fact, or perhaps I wasn't clear, so I'll clarify:
The ONLY people who receive these emails are those that request it or agree to it over the phone when you collect your initial pre-screening info. When someone clicks on your contact us requesting more information, this is a great way for them to review the most frequently asked questions on their own time without the threat of a high pressure sales call. (Of course, no sales conversation should ever be high pressure, but many assume it will be and would rather learn about potential cost, etc, on their own time.)
But you're 100% right, Walter: There is no substitute for genuine communication, and if you have the manpower to respond as soon as someone pushes that contact us button--like the big leasing companies with call centers--that's great. It's one reason they're big leasing companies, since they can respond right away. On the other hand, if you're a small team that's doing sales, marketing, permitting, and perhaps even installs, then this is one solution for sincerely and accurately educating people about solar, and then following up with the call.
I can't stress enough that prospects do need to "opt-in" for this information. So, don't buy a list and send this campaign, not matter how accurate the information is.
Oh, and by the way, much if not all of this information should already be on your website, so that can be re-purposed, or perhaps put on your website and brochures if it's not there already.
Glad I could indulge your ranting, Walter! Nevertheless, I hope I clarified about people asking for this type of initially disconnected interaction.
Yes, indeed, websites are very important for visitor conversions, and it's often the case that you don't know anyone related to the company, so the website is the first "face" you meet. Very important. Thanks for commenting.
Good point, Walter. I think that aspect is implied in point #2 above, where I say not to be overwhelming.
Certainly, keep it simple and stay away from industry acronyms and jargon, unless you're briefly explaining what they are and why they're important to the consumer, such as net metering.
That's great, John. Thanks for the tip.
Walter, cause marketing may not be for you, but don't assume that solar numbers don't work out for you. In some states, yes, it still may be a long payback period, but due to market forces with solar panel manufacturers, prices have come down significantly.
Since solar quotes are already free, I urge you to take some time to get three quotes and not rely on hearsay. The worst that can happen is that you get educated about solar for your home and benchmark your costs at this time. Then you can check back in a year or two and see if it's right for you then. Another way to go is through a solar lease, if those are available in your area.
Thanks for your thoughts, both of you.
Sorry for the confusion, awb. Meant to be ONE of the above 12 things that you can do in a day. Take your pick. Do another one tomorrow.
Good advice, Rachel. Thanks for sharing.
Indeed, Thom. Look no further than http://www.oneroofenergy.com/ on a large scale, but that can happen locally too.
There are other larger companies also co-marketing their subdivisions, such as Vivant Solar, a division of home security and alarm firm, Vivant. But that's a subdivision, not an entirely separate company.