Tor 'Solar Fred' Valenza's Comments

February 21, 2014

How the CDC and Zombies Can Teach Us to Guerrilla Market Solar

Ray, love your enthusiasm and creativity.

This one is a fun take on what I was suggesting in this post, but too long, a bit too inside solar with jargon (you have to first know what a ppa and lease are to get this), and like the last video, you used too much (all?) stock footage. I know that makes it inexpensive, but it's tough to pull off effectively, at least for this type of infotainment video. Regardless of what you make in the future, try to make your videos under 1 minute or 90 seconds. It's a very short-attention span world. Hope that helps!

February 03, 2014

Today’s Top 10 Must-Have Solar Content Marketing Channels

Phillipe, I think Google+ has definitely not lived up to Facebook popularity, so if one has to choose between the two, pick Facebook. The same for Houzz and others. Go where the majority of your customers are. You can't be everywhere, so find out where they are and publish and engage there.

July 03, 2014

Today’s Top 10 Must-Have Solar Content Marketing Channels

Very true, Anne! Thanks.

January 18, 2014

What If You Went Solar and Nobody Noticed? Spotlight Solar Has an Answer

True, Kim. But this makes a bigger and more visible and more attractive statement, don't you think?

January 20, 2014

What If You Went Solar and Nobody Noticed? Spotlight Solar Has an Answer

Good to hear it's getting attention for solar, Robert! I'm glad your school client supported that vision.

January 21, 2014

What If You Went Solar and Nobody Noticed? Spotlight Solar Has an Answer

Thanks for clarifying, Chuck. I think I recall them saying that's possible, but as of yet, all of the monitoring has happened indoors, separate from the structure.

January 11, 2014

When’s the Best Day to Send an E-Newsletter and 4 Other Solar Marketing Insights for 2014

You're welcome! Glad it was helpful for you!

December 13, 2013

Solar Fred’s Top Solar Marketing Wishes for 2014 — in Pictures

Yes, you have hit some of those, Jim. And yes, visual is definitely the hidden message here, although I've banged that drum in previous Solar Fred marketing wishes posts. So this time, I thought I'd show, not tell. Glad you're working on it!

December 15, 2013

Solar Fred’s Top Solar Marketing Wishes for 2014 — in Pictures

Ray, dramatic, but needs a little more variety and product eye candy. But great that you've got the message and doing it!

Tor 'Solar Fred' Valenza

Tor 'Solar Fred' Valenza

Tor Valenza aka “Solar Fred” is the founder of UnThink Solar, a strategic communications firm dedicated to helping solar companies reach solar customers through innovative messaging, branding, and social media communications. Follow him...

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