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Tor 'Solar Fred' Valenza's Comments

March 20, 2014

Solar Fred’s 7 Golden Rules of Solar Marketing

I like your additions, Marian. Thanks.

March 21, 2014

Solar Fred’s 7 Golden Rules of Solar Marketing

Jeff, that's a terrific addition, and one that I too am always working to follow. I try to catch my typos in this blog, but I'm embarrassed to say that I do miss some. But the great thing about a blog is that you can quickly fix them when you find them. Not so easy in print, however...

March 22, 2014

Solar Fred’s 7 Golden Rules of Solar Marketing

Good ideas. That can definitely comply with the 7 tenants above, especially helpful and being useful info, as well as being visual. The only drawback is them throwing out your piece of direct mail before opening it, and of course you don't know their credit rating, energy usage, and other data points, but it's at least a conversation starter if they're interested.

April 18, 2014

Solar Fred’s 7 Golden Rules of Solar Marketing

Love it, Lawrence. Yes, that should be #8. Thanks for your leading by example and your commitment to your customers.

February 19, 2014

How the CDC and Zombies Can Teach Us to Guerrilla Market Solar

It's a good start, Thomas, but as I mentioned in the article, you need to have some kind of solar point. If there's one there, it's too "sketchy" for me right now, but glad it inspired you to sketch and think about it!

February 21, 2014

How the CDC and Zombies Can Teach Us to Guerrilla Market Solar

Ray, love your enthusiasm and creativity.

This one is a fun take on what I was suggesting in this post, but too long, a bit too inside solar with jargon (you have to first know what a ppa and lease are to get this), and like the last video, you used too much (all?) stock footage. I know that makes it inexpensive, but it's tough to pull off effectively, at least for this type of infotainment video. Regardless of what you make in the future, try to make your videos under 1 minute or 90 seconds. It's a very short-attention span world. Hope that helps!

February 03, 2014

Today’s Top 10 Must-Have Solar Content Marketing Channels

Phillipe, I think Google+ has definitely not lived up to Facebook popularity, so if one has to choose between the two, pick Facebook. The same for Houzz and others. Go where the majority of your customers are. You can't be everywhere, so find out where they are and publish and engage there.

July 03, 2014

Today’s Top 10 Must-Have Solar Content Marketing Channels

Very true, Anne! Thanks.

January 18, 2014

What If You Went Solar and Nobody Noticed? Spotlight Solar Has an Answer

True, Kim. But this makes a bigger and more visible and more attractive statement, don't you think?

January 20, 2014

What If You Went Solar and Nobody Noticed? Spotlight Solar Has an Answer

Good to hear it's getting attention for solar, Robert! I'm glad your school client supported that vision.

Tor 'Solar Fred' Valenza

Tor 'Solar Fred' Valenza

Tor Valenza aka “Solar Fred” is the founder of UnThink Solar, a strategic communications firm dedicated to helping solar companies reach solar customers through innovative messaging, branding, and social media communications. Follow him...

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