Tor 'Solar Fred' Valenza's Comments

December 17, 2014

Solar Fred’s Solar Marketing Wishes for 2015: Market People, Not Solar

Bah humbug, Brian, but I do think when prices are all relatively the same, it's people and customer service that makes the difference, but yes, price will always be a factor, regardless.

December 18, 2014

Solar Fred’s Solar Marketing Wishes for 2015: Market People, Not Solar

Anonymous, thanks so much for your support. Brian's tone isn't so friendly, but he hasn't actually been as bad as others who literally cut paste petitions without any relevance to the topic. Others seem to comment on topic, but always try to slip in comments promoting their own products or services. I would love people to stay on topic all the time and I do try to moderate sometimes.

The good news is that I think that other readers see these off-topic comments as spam or off topic, and so they're mainly ignored and that's how I'm dealing with them, mostly. But thank you again for speaking out and urging others to be on topic and respectful to the writers here on REW. I sincerely appreciate it.

1 hour ago

Solar Fred’s Solar Marketing Wishes for 2015: Market People, Not Solar

Thanks, Fred. Yes, as much as we'd like to have all our customers to be one profile, they all have different reasons for going solar, but certainly the money factor will always be a part of that decision. That doesn't mean we can't also have people talking about the money factor, as in talking about their savings for people like Brian.

December 10, 2014

‘Tis the Season for Winter Solar Marketing Info, Messaging, and Photos

Thanks for that perspective, Paul, and you're right that solar in harsh winter states is relatively recent.... but if you frame it around New Jersey and its SREC program, Mass, Vermont's FiT, etc, it's actually been about five years, right? That should have been enough time to notice that people in NE states need info about their winter performance and maintenance. In any case, better late than never.

December 12, 2014

‘Tis the Season for Winter Solar Marketing Info, Messaging, and Photos

Thanks, Pam. Guess it takes a while to hear that message. And of course, as we know, repetition is key in marketing. ;)

December 09, 2014

The Winning Solar Sales Tip from OnGrid’s SPI Contest Might Surprise You

Great tip, Dana (and Michael for fleshing it out.) Customer care before, during, and after the sale are key. Take care of customers and they will take care of you in the form of referrals.

December 06, 2014

If Going Solar is Contagious, What Are You Doing to Get Everyone Infected?

We also need fewer spammers, Daniel, like you who are off topic and cut and paste their comments into every article. Write your own article. Build a website. Build an org. But don't spam and change the topic. It's rude to me and to every other writer on this site where you've done the same cut and paste. I hope others will mark your posts as spam, as well, and I've alerted the editors.

December 08, 2014

If Going Solar is Contagious, What Are You Doing to Get Everyone Infected?

Thanks, Ethan! Appreciate it. Daniel, as I've said to you before on other posts, it's not that we don't agree, it's just that your campaigning here is not directly relevant to the topic, as Ethan explained. I really don't want to make these comments about this, so I hope you'll take this message constructively, and we can all get back on topic of how to make solar more viral in neighborhoods.

December 08, 2014

If Going Solar is Contagious, What Are You Doing to Get Everyone Infected?

Daniel, once again, totally off topic from my original thoughts and rude to me and every other writer that you cut and paste your template call for a petition. You may force your square peg into this round hole, but it's not. It's a public space, but it is not the correct space for you to be changing the shape of the space to fit your agenda, not the original writer's agenda. That's my final word on the topic. If you are sincerely polite and not disrespectful, you won't respond and allow us to get back on topic. Thank you in advance for ending this off-topic discussion now.

December 08, 2014

If Going Solar is Contagious, What Are You Doing to Get Everyone Infected?

PJ, thank you for your on-topic thoughts and compliments. I sincerely appreciate them. As much as I may inspire readers here, promoting solar's benefits is a collective effort. Thank you for your own thought leadership and action in your own solar practice. All the best.

November 26, 2014

A 2014 Solar Industry Thanksgiving

Thanks, Jim. Appreciate it.

Tor 'Solar Fred' Valenza

Tor 'Solar Fred' Valenza

Tor Valenza aka “Solar Fred” is the founder of UnThink Solar, a strategic communications firm dedicated to helping solar companies reach solar customers through innovative messaging, branding, and social media communications. Follow him...

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