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Tor 'Solar Fred' Valenza's Comments

February 17, 2015

Solar Fred’s Incomplete Guide to Solar Brand Mergers and Acquisitions

Great thoughts, Pam. Thanks!

January 29, 2015

What Solar Marketers Can Learn from Tesla’s “Insane” Mode

Jim, your lawyer instincts are perhaps correct, but all drivers will make stupid mistakes, regardless of insane mode or driving a Buick. As for Tesla's culpability, I'm sure they'll be able to take a page from the gun lobby and say that Insane Mode doesn't kill people, irresponsible people behind the wheel kill people. Of course, all of that will be moot when Tesla delivers "Drive Me Home" mode, coming soon.

Dennis, thanks for the extra info. Interesting!

January 08, 2015

How to Get Famous in the Solar Industry

Glenna, yes, Seth Godin should be a resource for every industry, including solar.

Marvin, I love the hat advice. ;)

Thomas, exactly. For larger companies, that same kind of attitude has to scale across the entire company, and that can be difficult, but it should be the common goal of every employee.

December 17, 2014

Solar Fred’s Solar Marketing Wishes for 2015: Market People, Not Solar

Bah humbug, Brian, but I do think when prices are all relatively the same, it's people and customer service that makes the difference, but yes, price will always be a factor, regardless.

December 18, 2014

Solar Fred’s Solar Marketing Wishes for 2015: Market People, Not Solar

Anonymous, thanks so much for your support. Brian's tone isn't so friendly, but he hasn't actually been as bad as others who literally cut paste petitions without any relevance to the topic. Others seem to comment on topic, but always try to slip in comments promoting their own products or services. I would love people to stay on topic all the time and I do try to moderate sometimes.

The good news is that I think that other readers see these off-topic comments as spam or off topic, and so they're mainly ignored and that's how I'm dealing with them, mostly. But thank you again for speaking out and urging others to be on topic and respectful to the writers here on REW. I sincerely appreciate it.

December 22, 2014

Solar Fred’s Solar Marketing Wishes for 2015: Market People, Not Solar

Thanks, Fred. Yes, as much as we'd like to have all our customers to be one profile, they all have different reasons for going solar, but certainly the money factor will always be a part of that decision. That doesn't mean we can't also have people talking about the money factor, as in talking about their savings for people like Brian.

December 29, 2014

Solar Fred’s Solar Marketing Wishes for 2015: Market People, Not Solar

Marvin, you're right and I didn't mean that B2B should eliminate that standard cache of information that is needed and must be easily accessible.

What I was trying to suggest was that you have to have that information AND tell stories about your people and your processes. Once again, if all specs and prices are in the same ball park, it's going to be the added value of TRUST that makes you stay with your current product or make the move to go with another one. This people strategy will be the crux of that trust building.

December 10, 2014

‘Tis the Season for Winter Solar Marketing Info, Messaging, and Photos

Thanks for that perspective, Paul, and you're right that solar in harsh winter states is relatively recent.... but if you frame it around New Jersey and its SREC program, Mass, Vermont's FiT, etc, it's actually been about five years, right? That should have been enough time to notice that people in NE states need info about their winter performance and maintenance. In any case, better late than never.

December 12, 2014

‘Tis the Season for Winter Solar Marketing Info, Messaging, and Photos

Thanks, Pam. Guess it takes a while to hear that message. And of course, as we know, repetition is key in marketing. ;)

December 09, 2014

The Winning Solar Sales Tip from OnGrid’s SPI Contest Might Surprise You

Great tip, Dana (and Michael for fleshing it out.) Customer care before, during, and after the sale are key. Take care of customers and they will take care of you in the form of referrals.

December 06, 2014

If Going Solar is Contagious, What Are You Doing to Get Everyone Infected?

We also need fewer spammers, Daniel, like you who are off topic and cut and paste their comments into every article. Write your own article. Build a website. Build an org. But don't spam and change the topic. It's rude to me and to every other writer on this site where you've done the same cut and paste. I hope others will mark your posts as spam, as well, and I've alerted the editors.

Tor 'Solar Fred' Valenza

Tor 'Solar Fred' Valenza

Tor Valenza aka “Solar Fred” is the founder of UnThink Solar, a strategic communications firm dedicated to helping solar companies reach solar customers through innovative messaging, branding, and social media communications. Follow him...

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