Tor 'Solar Fred' Valenza's Comments

August 29, 2014

SMA Sunny Bear Flash Dances the ALS Ice Bucket Challenge

I was challenged at the end of this video, and I have responded:

If you're in the solar industry and haven't done your ALS Ice Bucket Challenge yet, good! Enjoy... :)

August 30, 2014

Solar Fred Marketing Tip: Being a Tariff-Free Solar Panel Ain’t Enough

Sure, Brian. Add that as part of the added values that I was referring to in 1. Thanks for your thoughts.

August 26, 2014

Six Reasons Solar Needs to Learn to Live with the Tariffs

Michael, you're saying this case isn't a big deal, but it is right now. I know of many large solar projects that have been killed or on hold thanks to this trade case. Nobody likes uncertainty, especially bankers and businesses considering solar for the first time--and those used to certain pricing. We can't afford to slow down installations now or in the future. SolarWorld is not only shooting itself in the foot by not settling, but the entire industry, and nobody needs that pain now or ever.

August 21, 2014

NRG Just Purchased a Consumer Solar Gadget Company. Can You Make the Same Solar Marketing Play?

That's a great potential solar guerrilla marketing tactic, Grace, so long as you can afford all of those discounts. I like it!

August 22, 2014

NRG Just Purchased a Consumer Solar Gadget Company. Can You Make the Same Solar Marketing Play?

Your boy scout limitations are the best limitations to have, Brian. As you said, they will serve you (and our industry) best in the long run. Thanks for commenting.

August 25, 2014

NRG Just Purchased a Consumer Solar Gadget Company. Can You Make the Same Solar Marketing Play?

Love that kind of marketing, Fred. Good for you guys!

August 06, 2014

The SfunCube Solar Incubator: Helping the Solar Industry Get Beyond “Start-up”

Well, Nestor, why yes, that Facebook photo is indeed a version of the SFuncube solar table.

For those who don't read Spanish, Nestor wrote: "Interesting application but in my humble opinion, it's a waste of technology. Use that size panels to power laptops and desktop items."

You're right that it is perhaps a waste of technology, but I'm told they were acquired and turned into a table when there was a huge solar oversupply, so better than sitting in a warehouse gathering dust. And who knows, one day they might use them or be donated to a good cause. For now, though, it's a great reminder of what we all do, especially when we're tied to a desk instead of a roof.

August 06, 2014

How the Don Quixote Principle Drives Solar

Well said, Paula!

August 04, 2014

Free Solar Marketing on Facebook Is Mostly Dead, Now What?

As usual, Fred, we're on the same page. Thanks for your added insights.

August 11, 2014

Free Solar Marketing on Facebook Is Mostly Dead, Now What?

Marvin, thanks for your thoughts. I agree that Facebook is not an effective tool for your services and perhaps many other solar B to B services. And yet, --not to be pitching my strategies, but to answer your question--I could design a strategy for your business as well that I think would engage with your current clients and increase referrals. I agree that LinkedIn is a a better platform for B to B, but I still recommend that you be on Facebook as well.

The bottom is that despite their privacy issues, your business should have a presence on Facebook. At the very least, you could update the page with press releases for those who find and follow you there. That takes five minutes and a few clicks, so not a lot of time once your page is established.

Thanks again for your thoughts, Marvin. Appreciate it.

July 15, 2014

The Good, the Bad, and the Oops! of Intersolar 2014's Event Marketing

Drew, I liked SolarEdge's rolling literature box too. Useful, plus a rolling advertisement throughout the show.

Bill, there were three floors of solar products at San Francisco's Moscone center. Some name brands were definitely missing for whatever reason, but from what I understand, they were only down 10 or 20 booths from last year, so fairly stable. Not sure about the attendee numbers, but I think they were also down slightly from last year. Intersolar should be publishing those numbers soon. Come on down to SPI, BIll! There seems to be a lot of enthusiasm for Vegas (but will people be coming for the show, or the 24/7 Black Jack and booze?)

Tor 'Solar Fred' Valenza

Tor 'Solar Fred' Valenza

Tor Valenza aka “Solar Fred” is the founder of UnThink Solar, a strategic communications firm dedicated to helping solar companies reach solar customers through innovative messaging, branding, and social media communications. Follow him...

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