Thanks, Brian. I've already corrected several mistakes above. Thanks for agreeing with the substance and forgiving the typos.
PJ, good points, albiet more about sales than marketing, though they're certainly related.
Meghan, you're right that content and design are often one in the same, especially when you're talking about infographics. Either way, I think the "story" of the content comes first, whatever your content and that story can be definitely have more clarity with good design.
Caroll, I agree that categories are idea. SPI does attempt to do this...but exhibitors still try to find spots that they see as better alternatives. I hear there's a new SPI booth selection system that is going to be based on points earned for being at past shows and advertising. Since next year's convention at Anaheim will be on a single level (very broad floor) it will be interesting to see how the traffic flows wide and deep on one level...
Fred, I agree, and this post was specifically about SPI, so certainly directed toward manufacturers. As for residential customer marketing, yes, FB is the way to go...so long as you have a FB ad budget, since FB dials back 90% of what you post these days unless you "boost" the post with ad dollars. C'est la marketing. Hope to see you at SPI!
Gary, that's certainly a different market. As you noted, I was talking about the Western audience here who have a choice of computers and energy providers.
Anonymous, utilities can be solar people too, and a few are. We can all be for putting more solar and less carbon in the world...or not. The point here is to find ways to market (inspire) consumers, businesses, and utilities to seek more information about and to use more solar solutions.
Thanks for the shout out, Jolene! Glad my posts have been useful for you. Hope to see you at the the Tweetup at SPI!
And you're absolutely right, that yoga studio knows the needs of its target market!
Excellent suggestions, Ethan! Thanks for sharing.
@ Howard, this is a regional issue that will solve itself over time. Mississippi electric rates are notoriously low (and coal fired, mostly.) With new EPC regs coming into effect, rates will rise and solar will become more attractive just as prices will be low enough to compete without subsidies. Then SolarCity and many other local companies will sweep in. Give it time.
Stephanie, thanks for the shout-out. Yes, indeed, it's easy to slip into the technology conversation and think that people understand what you're talking about. Technology is important, but if people understand that the technology works because they see videos showing people like them using the technology, then the actual mechanics matter less. People just trust that it works.
Steve, go for it. We need a "Car Talk" of solar out there. Try doing a podcast first, and then show that idea to local radio!
Good to see you recognized him, Bill. Personally, it took me a while. I knew it was a familiar voice, but I had to think about it before I placed it. But I study these types of videos when they're solar related, so I wonder if I would have spent time thinking about it if he'd been talking about shoes or cars. In any case, let's see how it performs over the next few months--and let's see where it appears on broadcast and cable. That will certainly boost the views for those who don't TIVO through commercials, but I wonder if they'll go on to Youtube, find it, and share it on Facebook. I doubt it, but we'll see....
Yes, on further in research, this isn't the only VO work that Matthew has done for NRG. He's also done ones for energy efficiency and other products, but I think this is the first solar one.
Victoria, I'm sure you're more familiar with these prices. If your 115,000 figure is correct, wow. You could make at least two or more high quality videos for that price, and even more lower quality. Once again, the question is, --with this content and VO-- will this video be shared? That may not be the direct purpose for every video, but it should be the ultimate purpose...especially at this price point.