Great thoughts, Pam. Thanks!
Jim, your lawyer instincts are perhaps correct, but all drivers will make stupid mistakes, regardless of insane mode or driving a Buick. As for Tesla's culpability, I'm sure they'll be able to take a page from the gun lobby and say that Insane Mode doesn't kill people, irresponsible people behind the wheel kill people. Of course, all of that will be moot when Tesla delivers "Drive Me Home" mode, coming soon.
Dennis, thanks for the extra info. Interesting!
Glenna, yes, Seth Godin should be a resource for every industry, including solar.
Marvin, I love the hat advice. ;)
Thomas, exactly. For larger companies, that same kind of attitude has to scale across the entire company, and that can be difficult, but it should be the common goal of every employee.
Bah humbug, Brian, but I do think when prices are all relatively the same, it's people and customer service that makes the difference, but yes, price will always be a factor, regardless.
Anonymous, thanks so much for your support. Brian's tone isn't so friendly, but he hasn't actually been as bad as others who literally cut paste petitions without any relevance to the topic. Others seem to comment on topic, but always try to slip in comments promoting their own products or services. I would love people to stay on topic all the time and I do try to moderate sometimes.
The good news is that I think that other readers see these off-topic comments as spam or off topic, and so they're mainly ignored and that's how I'm dealing with them, mostly. But thank you again for speaking out and urging others to be on topic and respectful to the writers here on REW. I sincerely appreciate it.
Thanks, Fred. Yes, as much as we'd like to have all our customers to be one profile, they all have different reasons for going solar, but certainly the money factor will always be a part of that decision. That doesn't mean we can't also have people talking about the money factor, as in talking about their savings for people like Brian.
Marvin, you're right and I didn't mean that B2B should eliminate that standard cache of information that is needed and must be easily accessible.
What I was trying to suggest was that you have to have that information AND tell stories about your people and your processes. Once again, if all specs and prices are in the same ball park, it's going to be the added value of TRUST that makes you stay with your current product or make the move to go with another one. This people strategy will be the crux of that trust building.
Thanks for that perspective, Paul, and you're right that solar in harsh winter states is relatively recent.... but if you frame it around New Jersey and its SREC program, Mass, Vermont's FiT, etc, it's actually been about five years, right? That should have been enough time to notice that people in NE states need info about their winter performance and maintenance. In any case, better late than never.
Thanks, Pam. Guess it takes a while to hear that message. And of course, as we know, repetition is key in marketing. ;)
Great tip, Dana (and Michael for fleshing it out.) Customer care before, during, and after the sale are key. Take care of customers and they will take care of you in the form of referrals.
We also need fewer spammers, Daniel, like you who are off topic and cut and paste their comments into every article. Write your own article. Build a website. Build an org. But don't spam and change the topic. It's rude to me and to every other writer on this site where you've done the same cut and paste. I hope others will mark your posts as spam, as well, and I've alerted the editors.