Tor 'Solar Fred' Valenza's Blog Posts

UnThink Solar - October 05, 2012

How Can Installers Harness the "Solar Walmart Effect?"

At the recent SPI 2012, I participated in a Renewable Energy World video roundtable on big box retail stores going solar with a representative from Walmart and another representative...

UnThink Solar - September 27, 2012

Three Take-Away Solar Messages from Hamm, Resch, and Clinton at SPI

  Solar Power International 2012 has ended, yet there are still three core PR messages that have stayed with me almost three weeks later from SPI’s keynote speakers, Julia Hamm, Rhone...

UnThink Solar - September 17, 2012

Solar Fred's Event Marketing Insights from SPI: Is Less More?

Heading to SPI 2012 in Orlando, I was expecting a somewhat compact show. Though it wasn't as large as Dallas, I was surprised to find that while there were fewer booths, companies that...

UnThink Solar - September 06, 2012

Should Solar Marketers Focus on Preaching to the Choir or to the Skeptics?

Yesterday, I received a message on Twitter from Tom Kimbis over at SEIA. He Tweeted, “WSJ wants to know what you think about promoting #solar. VOTE HERE!! @SEIA @SolarFred http://ow.ly/dv9o9."...

UnThink Solar - August 28, 2012

5 Traits of Successful Solar Social Media Community Managers

If you gave someone a hammer, nails, a load of 2x4’s, and a circular saw and then told them to build a house, a skilled carpenter could build a decent house. The same is true with solar...

UnThink Solar - August 21, 2012

The Key to Exponential Solar Growth Is Virtual Net Metering — and Solar Companies

On August 15, 2012, at 8 a.m., Colorado’s Xcel utility opened up its registration for a new solar gardens/virtual net metering program. It took just 30 minutes to shut the doors on...

UnThink Solar - August 13, 2012

Internet Sensation "United Breaks Guitars" and Its Lesson for Solar Companies

One of the good things about solar not being a main stream product—yet—is that solar companies can learn from the huge PR blunders of more established brands, such as United Airlines. ...

UnThink Solar - August 06, 2012

Why I Donate Every Year to These Solar Organizations — What Are Your Favorites?

It’s that time of year again. For the last three years, I’ve consistently made a summer donation to The Vote Solar Initiative, the American Solar Energy Society (ASES), and Interstate...

UnThink Solar - July 27, 2012

7 Ways Your Solar Website Is Driving Away Business — Yes, Your Website

There are at least a million ways to design a solar website today, and there are probably just as many ways to turn that expensive investment into useless cyber real estate. In this...

UnThink Solar - July 19, 2012

Intersolar's Solar Battle of the Bands, Round 2: When the Solar Industry Really Comes Together

It may be a “battle,” but the entire industry is really the winner in “Solar Battle of the Bands: Round 2,” a new tradition at Intersolar North America. I didn’t think a solar industry...

Tor 'Solar Fred' Valenza

Tor 'Solar Fred' Valenza

Tor Valenza aka “Solar Fred” is the founder of UnThink Solar, a strategic communications firm dedicated to helping solar companies reach solar customers through innovative messaging, branding, and social media communications. Follow him...

Total Access Partners

Growing Your Business? Learn More about Total Access