Tor 'Solar Fred' Valenza's Blog Posts

UnThink Solar - March 14, 2013

15, Count 'Em, 15 Must-Have's for Any Modern Residential Solar Website

  A lot of residential solar companies contact me about programs for them, and one of the first things I do is look at their websites. Some are okay, but often they’re outdated and...

UnThink Solar - March 05, 2013

12 Things You Can Do in One Day to Market Solar

This Solar Fred marketing post is inspired by a recent Seth Godin blog post. I really think Godin captures the spirit of how small but consistent efforts can make a difference — without...

UnThink Solar - February 22, 2013

SolarCity Teams Up with Honda: Who's Your Non-Solar Co-Marketing Partner?

  Sometimes it feels like solar installers have to make their own way in the world, but as SolarCity has just shown, that’s really not true at all. In case you missed it, SolarCity...

UnThink Solar - February 11, 2013

After a Million Page Views on Renewable Energy World – Thanks and Lessons Learned

A few weeks ago, I checked my stats here on Renewable Energy World and was surprised to learn that I’d crossed the million page view mark.* Wow! And thanks for reading.   Former REWorld...

UnThink Solar - January 31, 2013

An Interview with Scott Wiater, President of Standard Solar: What Now, Solar?

I always enjoy sitting down with solar industry leaders and discussing their perspectives on where solar is headed. Last fall, I had the opportunity to sit down with Scott Wiater, President...

UnThink Solar - January 24, 2013

When Will a Solar Company Guerilla Market Like this Bank?

Here’s another example of a non-solar company taking a small guerilla marketing risk and getting a 9-million viewer pay-off on YouTube. I repeat: Nine million people watching a five...

UnThink Solar - January 15, 2013

10 Tips for Guerrilla Solar Marketing with Vehicles

One of my Solar Fred marketing wishes for 2013 was for solar marketers to be more visual. In that post, I was narrowly referring to internet related marketing, but that’s my mistake....

UnThink Solar - December 20, 2012

Solar Fred's Top 5 Solar Marketing Wishes for 2013: Stand Out and Educate

Welcome to Solar Fred's annual solar marketing wish list, 2013 edition. If you missed my previous years' wishes and still want to make them come true, bless your solar marketing heart....

UnThink Solar - December 13, 2012

Solar Marketing Strategy vs Tactics: Know the Difference and Shake 'Em Up Once a Year

In conversations with solar people, I sometimes hear people mix up "strategy" and "tactics." I'll hear something like "I use several strategies, mostly press releases and Twitter."...

UnThink Solar - December 04, 2012

Two Solar Book Recommendations for Solar (Industry) Advocates

What gift can you give to the solar industry person who has everything except a succinct history of Germany’s path to solar FiT success? Or perhaps you’d like to give some inspiration...

Tor 'Solar Fred' Valenza

Tor 'Solar Fred' Valenza

Tor Valenza aka “Solar Fred” is the founder of UnThink Solar, a strategic communications firm dedicated to helping solar companies reach solar customers through innovative messaging, branding, and social media communications. Follow him...

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