Tor 'Solar Fred' Valenza's Blog Posts

UnThink Solar - January 24, 2013

When Will a Solar Company Guerilla Market Like this Bank?

Here’s another example of a non-solar company taking a small guerilla marketing risk and getting a 9-million viewer pay-off on YouTube. I repeat: Nine million people watching a five...

UnThink Solar - January 15, 2013

10 Tips for Guerrilla Solar Marketing with Vehicles

One of my Solar Fred marketing wishes for 2013 was for solar marketers to be more visual. In that post, I was narrowly referring to internet related marketing, but that’s my mistake....

UnThink Solar - December 20, 2012

Solar Fred's Top 5 Solar Marketing Wishes for 2013: Stand Out and Educate

Welcome to Solar Fred's annual solar marketing wish list, 2013 edition. If you missed my previous years' wishes and still want to make them come true, bless your solar marketing heart....

UnThink Solar - December 13, 2012

Solar Marketing Strategy vs Tactics: Know the Difference and Shake 'Em Up Once a Year

In conversations with solar people, I sometimes hear people mix up "strategy" and "tactics." I'll hear something like "I use several strategies, mostly press releases and Twitter."...

UnThink Solar - December 04, 2012

Two Solar Book Recommendations for Solar (Industry) Advocates

What gift can you give to the solar industry person who has everything except a succinct history of Germany’s path to solar FiT success? Or perhaps you’d like to give some inspiration...

UnThink Solar - November 28, 2012

5 Inexpensive Ways for Solar Companies to Say Thanks for a Great 2012

It’s near the end of 2012, and no matter what sector of the solar business you’re in, it’s time to honor and acknowledge your customers before the end of the year. Perhaps this post...

UnThink Solar - November 19, 2012

Two Core Facebook Strategies for Residential Solar Marketing

I rarely write about Facebook solar marketing because the Facebook interface and its rules and tools for brand sharing and advertising change often. In a month, the information becomes...

UnThink Solar - November 12, 2012

Memo to the President; Re: Your Forgotten Promise to Put Solar on the White House

Memo to: President Barack Obama Re: The Promised Solar Panels on the White House. Please advise. Dear Mr President: Now that the election is over, I’d like to follow up on a significant...

UnThink Solar - November 02, 2012

Mayor Mike Bloomberg (and Sandy) Make It Okay to Mention Solar and Climate Change…Again

It’s devastating to see my hometown of New York so crippled by Hurricane Sandy. There are so many tragedies from this one event. Not only was there an estimated $50 billion in economic...

UnThink Solar - October 26, 2012

Five Scary Solar PR No-No's for Halloween. Boo!

Since it’s nearing Halloween, it’s a good time to visit five ways you may be scaring away a solar reporter. Be very, very frightened. This list actually comes from personal experience....

Tor 'Solar Fred' Valenza

Tor 'Solar Fred' Valenza

Tor Valenza aka “Solar Fred” is the founder of UnThink Solar, a strategic communications firm dedicated to helping solar companies reach solar customers through innovative messaging, branding, and social media communications. Follow him...

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