Boulder, Colorado has been on my solar radar for a number of years. It’s one of the cities that I covered in 2009 when part of my job was tracking solar rebates. They were generous...
Welcome to Solar Fred’s 3rd annual Solar Marketing Wish List for the coming year. If you haven’t granted my last two years worth of wishes, take another shot: Here’s 2010 and 2011....
On December 8th, Jeff Wolfe of groSolar and I were invited to lead a dynamic and informative marketing discussion on that thing many of you solar marketers disdain, misuse, or don’t...
Good news, solar PV manufacturers (and inverter companies, too). You may not be just a $/watt commodity after all, at least according to some new solar market research that was recently...
11/22/11 Update: We did it! Bill O'Reilly said on air that he had found a Long Island, NY solar installer to give him a quote. See this clip from mediamatters.org: Thank you to...
This is the second half an interview with Shawn Qu, Founder and CEO of Canadian Solar. It includes our conversation about competition from China, as well as a valuable solar PR leadership...
When I interview people at SPI, it’s less of an “interview” and more of a conversation. There are questions, sure, but I often draw from my recent solar industry blog posts here and...
For the moment, let’s forget whether or not SolarWorld and its six anonymous co-plaintiffs have a valid claim against the named Chinese solar manufacturers. What I want to discuss here...
Just back from another great Solar Power International 2011, perhaps the largest SPI ever in terms of the number and the size of exhibits, though I believe attendance was a bit lower...
Last week, I reposted a blog titled "5 Lessons Solar Companies Can Learn from Steve Jobs and Apple." There is one last observation that I only touched on in that post, and that is Jobs'...