Tor 'Solar Fred' Valenza's Blog Posts

UnThink Solar - August 12, 2013

Lost in Translation: Speaking Your Solar Customer’s Language

It’s often said that you can make only one first impression. Whether that’s meeting your in-laws for the first time, sending an email to a potential solar client, or designing a solar...

UnThink Solar - July 31, 2013

Six Basic Emotions to Market Solar: Anger, Disgust, Fear, Happiness, Sadness and Surprise

A few days ago, I read a blogpost from marketing author and speaker Seth Godin about the theory that there are six basic emotions that drive people to take action. After I read it,...

UnThink Solar - July 23, 2013

The (R)evolution of Solar Battle of the Bands – Round Three

  If you don’t know about Solar Battle of the Bands, then you probably haven’t been to Intersolar North America in the last three years. Sponsored by multiple solar companies (see below),...

UnThink Solar - July 16, 2013

Solar Fred’s Introduction to Solar Guerrilla Marketing, Part 2: Qualities

There's an art to Solar Guerrilla Marketing. In Part 1 of this intro to solar guerrilla marketing, I discussed an example of good solar marketing...from a non-solar company, Nivea skin...

UnThink Solar - July 03, 2013

Solar Fred's Introduction to Solar Guerrilla Marketing, Part 1

Last week, I wrote about a missed opportunity for great solar guerrilla marketing, and people shared that post 71 times on Facebook alone. Why? Because the idea was fun, creative, surprising,...

UnThink Solar - June 27, 2013

Finally, Some Brilliant Solar Guerrilla Marketing for a Panel Manufacturer…from Nivea?

I know times are tough for solar PV manufacturers, but if you want consumers to actually ask for your panel by name, you ought to copy this guerrilla marketing move by…Nivea. Yes, Nivea....

UnThink Solar - June 17, 2013

Summer: The Time to Donate to ASES, IREC, the Solar Foundation and Vote Solar

The summer solar selling season may be upon us, and as your sales heat up, I hope you’ll take some time to contribute to the organizations that have supported our industry and our businesses....

UnThink Solar - June 10, 2013

What Dollar Shave Club, Sungevity, and Namasté Solar Have in Common

Since the days of cave paintings, humans have been telling stories about themselves, whether in pictures, songs, commercials, websites, or logos, but few solar companies have sincerely...

UnThink Solar - May 31, 2013

Is Solar at Risk of Becoming as Trusted as a Used Car Salesman?

Just when I think we’re over negative Solyndra press, several bad solar marketing and business stories have come to my attention within the same week. If this trend continues, the entire...

UnThink Solar - May 21, 2013

3 Engagement Strategies for Solar Installers to Be “Liked” on Facebook with Graph Search

Facebook’s new Graph Search is still in a testing phase right now, but it will launch sitewide in the coming months. And when it does, your solar company had better be “liked” by your...

Tor 'Solar Fred' Valenza

Tor 'Solar Fred' Valenza

Tor Valenza aka “Solar Fred” is the founder of UnThink Solar, a strategic communications firm dedicated to helping solar companies reach solar customers through innovative messaging, branding, and social media communications. Follow him...

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