Saturday, May 25, 2013
Pop quiz: Without checking your website or business plan, what’s your solar company’s mission statement? You have 10 seconds…..and…failure. Useless. Meaningless. But it shouldn't be,...
The "Power Behind the Panel" is getting more in front. Last week, Trina Solar invited me and about 100 other guests to a private Beverly Hills home where Mark Kingsley, Trina’s Chief...
Heather Andrews, a.k.a. @PVaddict, 1978-2012 For those who follow me regularly here on Renewable Energy World, this week’s post will be quite personal, so my apologies in advance for...
What triggers you to press one of those share buttons above, or email this post — or any website link — to a colleague or friend? Think about it. Because the keys to knowing why people...
I have no idea why people love time-lapse videos. Our eyes are certainly attracted to things that move quickly, and for some reason it’s fun to see people in hardhats and machines building...
One reason why solar companies don’t blog regularly — or at all — is that they believe that it can be a lot of effort for a small audience that may just happen upon the post. Wrong,...
While solar is making steady progress towards the main stream, it ain’t there yet. Many consumers are still suspicious of solar because it’s unfamiliar. They’ve seen panels and solar...
Boulder, Colorado has been on my solar radar for a number of years. It’s one of the cities that I covered in 2009 when part of my job was tracking solar rebates. They were generous...
Welcome to Solar Fred’s 3rd annual Solar Marketing Wish List for the coming year. If you haven’t granted my last two years worth of wishes, take another shot: Here’s 2010 and 2011....
On December 8th, Jeff Wolfe of groSolar and I were invited to lead a dynamic and informative marketing discussion on that thing many of you solar marketers disdain, misuse, or don’t...
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