Tor 'Solar Fred' Valenza's Blog Posts

UnThink Solar - October 30, 2013

SPI 13 Solar Event Marketing Trends: The Good, the Bad, and the Hmm…

Most people go to SPI to see the latest and greatest solar products. As a solar marketing pro, I go to see the latest and greatest in solar event marketing trends. How are people grabbing...

UnThink Solar - October 18, 2013

25 Free Brand Awareness Actions You Can Take to Make a Sound in the Solar Forest

You’ve probably heard the philosophical question, "If a tree falls in a forest and no one is around to hear it, does it make a sound?” When I hear that, it makes me think that this...

- October 10, 2013

Watch This Great SEIA Video Roundtable on Solar Social Media Marketing

Last week, SEIA presented a great video webinar about solar social media, a rare topic in the solar webinar world. In case you missed it, the full video is below. Speaking on Google+...

UnThink Solar - October 04, 2013

Why We “Tweet up” at SPI

Since 2009 at SPI in Anaheim, I’ve hosted a solar “Tweet up” at Solar Power International. What’s a Tweet up? Quite simply, it’s a live gathering of solar people across the country...

UnThink Solar - September 16, 2013

What’s Your Solar Marketing Equivalent to a Flaming Moe?

If you’re a fan of The Simpsons, then you may remember an episode in which Homer accidentally creates a signature drink that Moe re-brands as a “Flaming Moe.” That unique beverage makes...

UnThink Solar - September 04, 2013

How to Market Solar Energy with the Brain's Mirror Neurons

You’re watching a scary movie, and the main character is going to open that door or push that button that we all know they shouldn’t push. If you feel the character’s fear and “jump”...

UnThink Solar - August 26, 2013

The Solar Marketer’s Action Plan to Help Save Net Metering — Do It

The fight is on to save net metering in many states, but SEIA, Vote Solar, and other solar organizations can’t win these multi-front battles alone. They need the support of everyone...

UnThink Solar - August 16, 2013

Yes, He Can…Put Solar Panels Back on the White House

If you haven’t heard the big solar news, a Washington Post reporter has confirmed from an anonymous source that the Obama Administration is finally following through with Secretary...

UnThink Solar - August 12, 2013

Lost in Translation: Speaking Your Solar Customer’s Language

It’s often said that you can make only one first impression. Whether that’s meeting your in-laws for the first time, sending an email to a potential solar client, or designing a solar...

UnThink Solar - July 31, 2013

Six Basic Emotions to Market Solar: Anger, Disgust, Fear, Happiness, Sadness and Surprise

A few days ago, I read a blogpost from marketing author and speaker Seth Godin about the theory that there are six basic emotions that drive people to take action. After I read it,...

Tor 'Solar Fred' Valenza

Tor 'Solar Fred' Valenza

Tor Valenza aka “Solar Fred” is the founder of UnThink Solar, a strategic communications firm dedicated to helping solar companies reach solar customers through innovative messaging, branding, and social media communications. Follow him...

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