Tor 'Solar Fred' Valenza's Blog Posts

UnThink Solar - January 17, 2014

What If You Went Solar and Nobody Noticed? Spotlight Solar Has an Answer

Normally I don’t write about solar products, since this blog is devoted to solar marketing and solar advocacy. But I’m making the exception this week for Spotlight Solar. Spotlight’s...

UnThink Solar - January 10, 2014

When’s the Best Day to Send an E-Newsletter and 4 Other Solar Marketing Insights for 2014

Marketing solar is unique, but we can certainly learn from other industry marketing trends. One great resource is Marketing Sherpa, which recently published some terrific insights from...

UnThink Solar - January 03, 2014

Which Is More Effective: Marketing Solar with Anxiety or Inspiration?

Below is another fascinating TED Talk. This one is from Jonah Sachs, one of the creators behind The Story of Suff. Here, Sachs talks about how the old tricks of traditional marketing...

UnThink Solar - December 13, 2013

Solar Fred’s Top Solar Marketing Wishes for 2014 — in Pictures

Since 2009, I’ve written down my solar marketing wishes for the upcoming new year and their bottom line benefits. If you and your team have granted my previous year’s wishes, bless...

UnThink Solar - December 05, 2013

Become a Solar “Spartacus”

This weekend I ate brunch at a local diner named “Rudy’s.” Clearly, Rudy was the owner, but I had no idea what he looked like. Then I saw that everyone on staff was wearing a T-shirt...

UnThink Solar - November 26, 2013

A Ten Trillion Dollar Guide to Creating Solar Climate Wealth

If you’re a solar entrepreneur with a brilliant idea or product that will revolutionize the solar industry, or the wind industry…or any cleantech industry, here’s a tip: Buy, borrow,...

UnThink Solar - November 18, 2013

A New Solar Sales Bible: Commercial Solar, Step-By-Step

Commercial Solar: Step-By-Step by Jim Jenal, founder of Run on Sun, a NABCEP solar installer based in Pasadena, California, is a terrific new sales resource for both commercial solar...

UnThink Solar - November 07, 2013

Yingli Solar Takes on World Cup with Global Solar Marketing Strategy

When Yingli Solar first sponsored football’s World Cup in 2010, the most widely watched sporting event in the entire world, it seemed to be an odd — and expensive — marketing move for...

UnThink Solar - October 30, 2013

SPI 13 Solar Event Marketing Trends: The Good, the Bad, and the Hmm…

Most people go to SPI to see the latest and greatest solar products. As a solar marketing pro, I go to see the latest and greatest in solar event marketing trends. How are people grabbing...

UnThink Solar - October 18, 2013

25 Free Brand Awareness Actions You Can Take to Make a Sound in the Solar Forest

You’ve probably heard the philosophical question, "If a tree falls in a forest and no one is around to hear it, does it make a sound?” When I hear that, it makes me think that this...

Tor 'Solar Fred' Valenza

Tor 'Solar Fred' Valenza

Tor Valenza aka “Solar Fred” is the founder of UnThink Solar, a strategic communications firm dedicated to helping solar companies reach solar customers through innovative messaging, branding, and social media communications. Follow him...

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