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Tor 'Solar Fred' Valenza's Blog Posts

UnThink Solar - December 13, 2013

Solar Fred’s Top Solar Marketing Wishes for 2014 — in Pictures

Since 2009, I’ve written down my solar marketing wishes for the upcoming new year and their bottom line benefits. If you and your team have granted my previous year’s wishes, bless...

UnThink Solar - December 05, 2013

Become a Solar “Spartacus”

This weekend I ate brunch at a local diner named “Rudy’s.” Clearly, Rudy was the owner, but I had no idea what he looked like. Then I saw that everyone on staff was wearing a T-shirt...

UnThink Solar - November 26, 2013

A Ten Trillion Dollar Guide to Creating Solar Climate Wealth

If you’re a solar entrepreneur with a brilliant idea or product that will revolutionize the solar industry, or the wind industry…or any cleantech industry, here’s a tip: Buy, borrow,...

UnThink Solar - November 18, 2013

A New Solar Sales Bible: Commercial Solar, Step-By-Step

Commercial Solar: Step-By-Step by Jim Jenal, founder of Run on Sun, a NABCEP solar installer based in Pasadena, California, is a terrific new sales resource for both commercial solar...

UnThink Solar - November 07, 2013

Yingli Solar Takes on World Cup with Global Solar Marketing Strategy

When Yingli Solar first sponsored football’s World Cup in 2010, the most widely watched sporting event in the entire world, it seemed to be an odd — and expensive — marketing move for...

UnThink Solar - October 30, 2013

SPI 13 Solar Event Marketing Trends: The Good, the Bad, and the Hmm…

Most people go to SPI to see the latest and greatest solar products. As a solar marketing pro, I go to see the latest and greatest in solar event marketing trends. How are people grabbing...

UnThink Solar - October 18, 2013

25 Free Brand Awareness Actions You Can Take to Make a Sound in the Solar Forest

You’ve probably heard the philosophical question, "If a tree falls in a forest and no one is around to hear it, does it make a sound?” When I hear that, it makes me think that this...

- October 10, 2013

Watch This Great SEIA Video Roundtable on Solar Social Media Marketing

Last week, SEIA presented a great video webinar about solar social media, a rare topic in the solar webinar world. In case you missed it, the full video is below. Speaking on Google+...

UnThink Solar - October 04, 2013

Why We “Tweet up” at SPI

Since 2009 at SPI in Anaheim, I’ve hosted a solar “Tweet up” at Solar Power International. What’s a Tweet up? Quite simply, it’s a live gathering of solar people across the country...

UnThink Solar - September 16, 2013

What’s Your Solar Marketing Equivalent to a Flaming Moe?

If you’re a fan of The Simpsons, then you may remember an episode in which Homer accidentally creates a signature drink that Moe re-brands as a “Flaming Moe.” That unique beverage makes...

Tor 'Solar Fred' Valenza

Tor 'Solar Fred' Valenza

Tor Valenza aka “Solar Fred” is the founder of UnThink Solar, a strategic communications firm dedicated to helping solar companies reach solar customers through innovative messaging, branding, and social media communications. Follow him...

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