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Tor 'Solar Fred' Valenza's Blog Posts

UnThink Solar - March 20, 2014

Solar Fred’s 7 Golden Rules of Solar Marketing

While sitting at a coffee shop the other day, I saw a young mother try to explain the Golden Rule to her 4-year-old daughter, and it struck me that solar marketing has its own set of...

UnThink Solar - March 13, 2014

Bravo to Affordable Solar for This Fun and Rewarding Solar Campaign

Often I hear the argument from solar companies that they can’t be “weird.” They can’t do a promotion with Zombies or anything outside the box and take a risk that people won’t get their...

UnThink Solar - February 28, 2014

9 Great Reasons Why Vote Solar’s Equinox Party is a Must-Attend for Anyone in Solar

If you’re any kind of solar pro, you might want to attend Vote Solar’s annual Equinox Party just because California’s Governor Jerry Brown will be there or just because it’s always...

UnThink Solar - February 20, 2014

How the CDC and Zombies Can Teach Us to Guerrilla Market Solar

In 2011, the U.S. Government’s Centers for Disease Control and Preparedness (a.k.a. “the CDC”) published a guide to prepare citizens for a potential Zombie Apocalypse. No joke. This...

UnThink Solar - February 12, 2014

5 Common Mistakes That Solar Companies Make on Twitter

Recently, I saw several common Twitter mistakes made by a few solar companies, and I thought these mistakes would be good information to share here using examples from @SolarWidgets,...

UnThink Solar - February 04, 2014

Psst! Hot Tip: Solar Marketing Data Was in The Solar Foundation’s Job Report. Pass it on.

By now you’ve probably heard the news about the spectacular job numbers in The Solar Foundation’s 2013 job report. (142,00 industry jobs, plus solar jobs grew by 20%! Woot!) But did...

- January 27, 2014

Today’s Top 10 Must-Have Solar Content Marketing Channels

As I mentioned in a post from a few weeks ago, 64 percent of non-solar marketers said they’re increasing their budgets for content marketing in 2014. Wow. That’s a significant trend,...

UnThink Solar - January 17, 2014

What If You Went Solar and Nobody Noticed? Spotlight Solar Has an Answer

Normally I don’t write about solar products, since this blog is devoted to solar marketing and solar advocacy. But I’m making the exception this week for Spotlight Solar. Spotlight’s...

UnThink Solar - January 10, 2014

When’s the Best Day to Send an E-Newsletter and 4 Other Solar Marketing Insights for 2014

Marketing solar is unique, but we can certainly learn from other industry marketing trends. One great resource is Marketing Sherpa, which recently published some terrific insights from...

UnThink Solar - January 03, 2014

Which Is More Effective: Marketing Solar with Anxiety or Inspiration?

Below is another fascinating TED Talk. This one is from Jonah Sachs, one of the creators behind The Story of Suff. Here, Sachs talks about how the old tricks of traditional marketing...

Tor 'Solar Fred' Valenza

Tor 'Solar Fred' Valenza

Tor Valenza aka “Solar Fred” is the founder of UnThink Solar, a strategic communications firm dedicated to helping solar companies reach solar customers through innovative messaging, branding, and social media communications. Follow him...

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