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Tor 'Solar Fred' Valenza's Blost Posts

Memo to the President; Re: Your Forgotten Promise to Put Solar on the White House

Memo to: President Barack Obama Re: The Promised Solar Panels on the White House. Please advise. Dear Mr President: Now that the election is over, I’d like to follow up on a significant...

Mayor Mike Bloomberg (and Sandy) Make It Okay to Mention Solar and Climate Change…Again

It’s devastating to see my hometown of New York so crippled by Hurricane Sandy. There are so many tragedies from this one event. Not only was there an estimated $50 billion in economic...

Five Scary Solar PR No-No's for Halloween. Boo!

Since it’s nearing Halloween, it’s a good time to visit five ways you may be scaring away a solar reporter. Be very, very frightened. This list actually comes from personal experience....

Psst! Solar Fred Marketing Tip: The Goal Is To Inspire Trust

Whether you’re a solar megawatt developer or a solar kilowatt installer, you may think that the goal is to sell solar panels and megawatts to each prospect. But the truth is that your...

How Can Installers Harness the "Solar Walmart Effect?"

At the recent SPI 2012, I participated in a Renewable Energy World video roundtable on big box retail stores going solar with a representative from Walmart and another representative...

Three Take-Away Solar Messages from Hamm, Resch, and Clinton at SPI

  Solar Power International 2012 has ended, yet there are still three core PR messages that have stayed with me almost three weeks later from SPI’s keynote speakers, Julia Hamm, Rhone...

Solar Fred's Event Marketing Insights from SPI: Is Less More?

Heading to SPI 2012 in Orlando, I was expecting a somewhat compact show. Though it wasn't as large as Dallas, I was surprised to find that while there were fewer booths, companies that...

Should Solar Marketers Focus on Preaching to the Choir or to the Skeptics?

Yesterday, I received a message on Twitter from Tom Kimbis over at SEIA. He Tweeted, “WSJ wants to know what you think about promoting #solar. VOTE HERE!! @SEIA @SolarFred http://ow.ly/dv9o9."...

5 Traits of Successful Solar Social Media Community Managers

If you gave someone a hammer, nails, a load of 2x4’s, and a circular saw and then told them to build a house, a skilled carpenter could build a decent house. The same is true with solar...

The Key to Exponential Solar Growth Is Virtual Net Metering — and Solar Companies

On August 15, 2012, at 8 a.m., Colorado’s Xcel utility opened up its registration for a new solar gardens/virtual net metering program. It took just 30 minutes to shut the doors on...

Tor 'Solar Fred' Valenza

Tor 'Solar Fred' Valenza

Tor Valenza aka “Solar Fred” is the founder of UnThink Solar, a strategic communications firm dedicated to helping solar companies reach solar customers through innovative messaging, branding, and social media communications. Follow him...

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