Tor 'Solar Fred' Valenza's Blog Posts

UnThink Solar - September 10, 2014

A Constructive Critique of Sunrun’s New Animated Ad Campaigns

  Sunrun has been recently spending a lot of money on animated videos, brand ambassadors, and billboard ads — as they should. If you’re trying to beat the current residential solar...

UnThink Solar - September 03, 2014

5 Lessons Solar Marketers Can Learn from the ALS Icebucket Challenge

I tried to avoid it, but after several call-outs by family and colleagues (and a quiet donation), I knew I had to finally respond to the “ALS Ice Bucket Challenge” when Henry Dziuba,...

UnThink Solar - August 27, 2014

Solar Fred Marketing Tip: Being a Tariff-Free Solar Panel Ain’t Enough

My, my, I’m getting all sorts of e-blasts and seeing ads from various solar companies telling me that they have tariff-free solar panels! Yay! …Or not. Yes, you have a temporary advantage...

UnThink Solar - August 20, 2014

NRG Just Purchased a Consumer Solar Gadget Company. Can You Make the Same Solar Marketing Play?

By now you’ve probably heard the news that pro-solar energy giant NRG is purchasing Goal Zero, a relatively tiny solar consumer electronics company. But why? NRG is a huge residential...

UnThink Solar - August 13, 2014

Can Your Solar Company Pass the Bumper Sticker Brand Equity Test?

These days, applying a bumper sticker to your car is mostly reserved for two things: Bragging about your kid being an honor student and for presidential election years. While I’d never...

UnThink Solar - August 06, 2014

The SfunCube Solar Incubator: Helping the Solar Industry Get Beyond “Start-up”

In one sense, every company in the solar industry is a “start-up.” Even if you’ve been in the solar business for a decade or more, the public and the press still commonly refer to solar...

UnThink Solar - July 29, 2014

Free Solar Marketing on Facebook Is Mostly Dead, Now What?

The good news: Facebook can still be a powerful tool to share information and build your brand and referrals. The bad news: Facebook solar marketing is no longer free. Well, technically,...

UnThink Solar - July 22, 2014

Solar Battle of the Bands: Where Music, Solar, and Marketing Join in Harmony

This blog has always been about solar marketing and advocacy, and so it’s always fun to report on Solar Battle of the Bands, an annual Intersolar sold-out tradition that harmoniously...

UnThink Solar - July 14, 2014

The Good, the Bad, and the Oops! of Intersolar 2014's Event Marketing

Last week I wrote about the kind of event marketing that I'd hope I'd see at Intersolar 2014. Well, I'm back, and I was pleasantly surprised in some cases, not so much in others. Here...

UnThink Solar - July 07, 2014

6 Solar Fred Marketing Hopes for Manufacturers at Intersolar

This week is Intersolar North America in San Francisco, and while I haven’t gotten a preview of any solar company booths, here’s what I hope I’ll see: 1) I hope I’ll even see a booth....

Tor 'Solar Fred' Valenza

Tor 'Solar Fred' Valenza

Tor Valenza aka “Solar Fred” is the founder of UnThink Solar, a strategic communications firm dedicated to helping solar companies reach solar customers through innovative messaging, branding, and social media communications. Follow him...

Total Access Partners

Growing Your Business? Learn More about Total Access