Tor 'Solar Fred' Valenza's Blog Posts

UnThink Solar - October 08, 2014

Are You a Mac or a PC? Are You a Solar Person or a Utility Person? It’s the Same Question

Most of us probably remember the “Get a Mac” campaign from about 10 years ago. It wasn’t about Macs or PCs, or which are better. That’s what it seems to be on the surface, but really...

UnThink Solar - October 01, 2014

Here's a Great Solar Guerrilla Marketing Lesson from a Neighborhood Barbershop

I was walking home the other day and I just had to stop when I saw this simple but effective sign: While I didn’t need a haircut, I loved the creativity, and I thought about how this...

UnThink Solar - September 24, 2014

Odd Solar Fred Marketing Tip: Stop Marketing Your Solar Products and Services

Perhaps it's time we stopped marketing our solar products and services and instead started promoting our solar customers — and I'm not talking about testimonials. Let me explain. Often...

UnThink Solar - September 17, 2014

Can the Disembodied Voice of Matthew McConaughey in a Video Sell Solar for NRG Home?

Last week I constructively critiqued Sunrun’s latest solar video marketing efforts. This week, I caught a new video from NRG Home, NRG's residential solar division. Like Sunrun, NRG...

UnThink Solar - September 10, 2014

A Constructive Critique of Sunrun’s New Animated Ad Campaigns

  Sunrun has been recently spending a lot of money on animated videos, brand ambassadors, and billboard ads — as they should. If you’re trying to beat the current residential solar...

UnThink Solar - September 03, 2014

5 Lessons Solar Marketers Can Learn from the ALS Icebucket Challenge

I tried to avoid it, but after several call-outs by family and colleagues (and a quiet donation), I knew I had to finally respond to the “ALS Ice Bucket Challenge” when Henry Dziuba,...

UnThink Solar - August 27, 2014

Solar Fred Marketing Tip: Being a Tariff-Free Solar Panel Ain’t Enough

My, my, I’m getting all sorts of e-blasts and seeing ads from various solar companies telling me that they have tariff-free solar panels! Yay! …Or not. Yes, you have a temporary advantage...

UnThink Solar - August 20, 2014

NRG Just Purchased a Consumer Solar Gadget Company. Can You Make the Same Solar Marketing Play?

By now you’ve probably heard the news that pro-solar energy giant NRG is purchasing Goal Zero, a relatively tiny solar consumer electronics company. But why? NRG is a huge residential...

UnThink Solar - August 13, 2014

Can Your Solar Company Pass the Bumper Sticker Brand Equity Test?

These days, applying a bumper sticker to your car is mostly reserved for two things: Bragging about your kid being an honor student and for presidential election years. While I’d never...

UnThink Solar - August 06, 2014

The SfunCube Solar Incubator: Helping the Solar Industry Get Beyond “Start-up”

In one sense, every company in the solar industry is a “start-up.” Even if you’ve been in the solar business for a decade or more, the public and the press still commonly refer to solar...

Tor 'Solar Fred' Valenza

Tor 'Solar Fred' Valenza

Tor Valenza aka “Solar Fred” is the founder of UnThink Solar, a strategic communications firm dedicated to helping solar companies reach solar customers through innovative messaging, branding, and social media communications. Follow him...

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