Tor 'Solar Fred' Valenza's Blog Posts

UnThink Solar - July 07, 2014

6 Solar Fred Marketing Hopes for Manufacturers at Intersolar

This week is Intersolar North America in San Francisco, and while I haven’t gotten a preview of any solar company booths, here’s what I hope I’ll see: 1) I hope I’ll even see a booth....

UnThink Solar - June 27, 2014

Trust and Ratings Trump Price in Residential Solar Sales

At what price would you buy solar from this guy?   You probably wouldn’t. And that’s one reason why building trust and conveying quality can trump price, even in a highly price competitive...

UnThink Solar - June 20, 2014

Solar Game of Thrones: Cue the Music

Summer is coming. And that means that season four of HBO’s adaptation of Game of Thrones has ended. Impatient to know what comes next, I’ve started reading the books, and as I'm reading,...

UnThink Solar - June 13, 2014

Solar “Freakin’” Roadways Reveals How the Solar Industry Has Failed to Inspire America

Ladies and gentlemen, the solar industry has failed to communicate, and there’s no better example of how we’ve failed than the “Solar Freakin Roadways” crowd-funding project that’s...

UnThink Solar - June 06, 2014

What I Learned About Solar While Biking Through Tuscany

Even on vacation, I’m always thinking about solar and how it’s growing in the world…or not. So, it should be no surprise that as I biked through a small part of the Tuscany region of...

UnThink Solar - May 21, 2014

25 Solar Marketing Alternatives to Unsolicited Telemarketing and Email Lists

Remember that old Seinfeld episode where Jerry receives an unsolicited call from a telemarketer? If not, here’s the clip: The punch line, “Now you know how I feel,” resonates with me...

UnThink Solar - May 12, 2014

5 Ways to Use the White House Solar PV System for Residential Solar Marketing

At long last, the White House has officially announced and promoted its solar installation. Though it wasn’t the comprehensive solar PR and educational blitz I was hoping for, it did...

UnThink Solar - May 06, 2014

Why a Vermont Utility CEO Is Embracing Solar and Net Metering

While many utilities are producing slick commercials that devalue distributed solar, Vermont’s Green Mountain Power is completely embracing big and small solar with a giant Vermont...

UnThink Solar - April 25, 2014

Solar Fred PR Lesson: Deconstructing Xcel Energy’s “Doing Solar Right” Commercial

Public relations really is an art, and I have to hand it to Xcel Energy for creating a very nice looking commercial that — on the surface — seems to be a big luv hug to solar power!...

UnThink Solar - April 18, 2014

10 Charts that Reveal the Potential ROI for Solar Blogging

I know I write a lot about how solar companies can blog effectively, but I still see few companies truly embracing blogging. Perhaps that’s because solar marketers want to show their...

Tor 'Solar Fred' Valenza

Tor 'Solar Fred' Valenza

Tor Valenza aka “Solar Fred” is the founder of UnThink Solar, a strategic communications firm dedicated to helping solar companies reach solar customers through innovative messaging, branding, and social media communications. Follow him...

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