Tor 'Solar Fred' Valenza's Blog Posts

UnThink Solar - April 09, 2015

Solar Fred Marketing Tip: Your Solar Brand Is Much More Than Your Logo

People rarely ask me about what goes into a solar brand, and I think that’s because solar CEOs feel that it’s just one of those marketing thingys that …ya know… kind of, sort of needs...

UnThink Solar - March 26, 2015

Chart: Every (Solar) Customer Demographic Prefers Email Communications

Whether you’re marketing to solar installers or consumers, you should probably pay attention to this chart, which reveals that every age demographic overwhelmingly prefers to be contacted...

UnThink Solar - March 19, 2015

What If Your Solar Company’s Design Engineers Could Be Known for This?

Solar power may be best known for powering rooftops and pole mounted arrays, but we’re starting to hear about some creative new applications. I’m not just talking about the solar planes, yachts, bike...

UnThink Solar - March 12, 2015

Is Solar Really Contagious or Is Persuasion Driving Neighborhood Solar Adoption?

A few months ago I wrote about the latest study that shows how residential solar sales are contagious. That is, if you make a solar sale in a neighborhood, it’s not long before more...

UnThink Solar - March 04, 2015

Solar Fred’s Short Guide to Solar Marketing Brevity

This solar marketing post is going to be purposely brief, and you will probably appreciate that. Why Brevity Is Important Solar marketing brevity is so important today because we have...

UnThink Solar - February 25, 2015

Every Solar Company Is a Media Empire, But Few Use It

Back in 2005, Tom Foremski, the publisher of tech blog Silicon Valley Watcher, famously wrote, “Every company is a media company.” It’s a very profound insight that I think many solar...

UnThink Solar - February 17, 2015

Solar Fred’s Incomplete Guide to Solar Brand Mergers and Acquisitions

Recently, there have been several high profile solar mergers and acquisitions, and I’m positive there will be more. In fact, I’ve just completed my own M&A, and so I thought I’d share...

UnThink Solar - February 06, 2015

Solar Marketing + Consistency = Success/Time

The title of this post is not a mathematical or even a data formula, so let me define it with a full sentence so that it’s clear: Solar marketing with consistency will bring success...

UnThink Solar - January 29, 2015

What Solar Marketers Can Learn from Tesla’s “Insane” Mode

Tesla gets enough press attention, so I’ve never written about them as a topic for solar marketing. Then I learned about Tesla’s “Insane Mode,” and I couldn’t resist writing about it...

UnThink Solar - January 19, 2015

The Latest Consumer Disconnects About Solar Means More Education is Needed

Two recent U.S. consumer polls have some good and bad news about how solar energy is perceived today. I’m an optimist, so we’ll start with the good news: According to a recent Harvard...

Tor 'Solar Fred' Valenza

Tor 'Solar Fred' Valenza

Tor Valenza aka “Solar Fred” is the founder of UnThink Solar, a strategic communications firm dedicated to helping solar companies reach solar customers through innovative messaging, branding, and social media communications. Follow him...

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