Tor 'Solar Fred' Valenza's Blog Posts

UnThink Solar - January 19, 2015

The Latest Consumer Disconnects About Solar Means More Education is Needed

Two recent U.S. consumer polls have some good and bad news about how solar energy is perceived today. I’m an optimist, so we’ll start with the good news: According to a recent Harvard...

UnThink Solar - January 08, 2015

How to Get Famous in the Solar Industry

A few months back, Seth Godin, a best selling marketing guru, wrote a blog post about defining what it means for brands to be famous, and I thought his insights were extremely relevant...

UnThink Solar - December 17, 2014

Solar Fred’s Solar Marketing Wishes for 2015: Market People, Not Solar

Yes, it’s that time of year when I send out my list of 2015 solar marketing wishes and hope that you all will grant them within your own efforts. (If you missed my previous years, check...

UnThink Solar - December 10, 2014

‘Tis the Season for Winter Solar Marketing Info, Messaging, and Photos

Am I mistaken or is it actually winter? Because you wouldn’t know it judging from websites of solar companies. Seems like it’s summer 365 days of the year, and that’s a serious disconnect...

UnThink Solar - December 03, 2014

If Going Solar is Contagious, What Are You Doing to Get Everyone Infected?

Yet another study has shown how going solar is contagious. That is, when Yale University and UConn researchers analyzed residential solar installation data in Connecticut, they found...

UnThink Solar - November 26, 2014

A 2014 Solar Industry Thanksgiving

There’s plenty to complain about in our solar world, but I’d like right now to take a few paragraphs to say what I’m personally thankful for in our solar industry. First, I’m thankful...

UnThink Solar - November 19, 2014

Solar Fred Marketing Tip: Clarity Trumps Everything, Even Brevity and Typos

According to a recent survey of consumers, clarity trumps everything when it comes to company communications, and that’s very important information for solar marketers. Take a look...

UnThink Solar - November 12, 2014

How to Promote Solar — And Help Repeal Fossil Fuel Subsidies: Parody

Everyone loves a good laugh, especially when it’s directed at PR spin-meisters like the fossil fuel industries, which continue to greenwash their way to getting $5.1 billion per year...

UnThink Solar - November 06, 2014

Top 5 Ways Solar Companies Benefit from The Solar Foundation’s Jobs Census

Before I answer the title of this post, a brief reality check: Nobody will benefit from The Solar Foundation’s annual job census until we all step up and finish funding its completion....

UnThink Solar - October 29, 2014

Part 2: SPI 2014 Solar Event Marketing Hits and Misses

In part 2 of my annual solar event marketing hits and misses, we’ll explore some more specific hits and misses that I found on the Las Vegas SPI show floor. First of all, although final...

Tor 'Solar Fred' Valenza

Tor 'Solar Fred' Valenza

Tor Valenza aka “Solar Fred” is the founder of UnThink Solar, a strategic communications firm dedicated to helping solar companies reach solar customers through innovative messaging, branding, and social media communications. Follow him...

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