Tor 'Solar Fred' Valenza's Blog Posts

UnThink Solar - November 19, 2014

Solar Fred Marketing Tip: Clarity Trumps Everything, Even Brevity and Typos

According to a recent survey of consumers, clarity trumps everything when it comes to company communications, and that’s very important information for solar marketers. Take a look...

UnThink Solar - November 12, 2014

How to Promote Solar — And Help Repeal Fossil Fuel Subsidies: Parody

Everyone loves a good laugh, especially when it’s directed at PR spin-meisters like the fossil fuel industries, which continue to greenwash their way to getting $5.1 billion per year...

UnThink Solar - November 06, 2014

Top 5 Ways Solar Companies Benefit from The Solar Foundation’s Jobs Census

Before I answer the title of this post, a brief reality check: Nobody will benefit from The Solar Foundation’s annual job census until we all step up and finish funding its completion....

UnThink Solar - October 29, 2014

Part 2: SPI 2014 Solar Event Marketing Hits and Misses

In part 2 of my annual solar event marketing hits and misses, we’ll explore some more specific hits and misses that I found on the Las Vegas SPI show floor. First of all, although final...

UnThink Solar - October 22, 2014

A Tale of Two Booths: SPI Solar Event Marketing Hits and Misses, Part 1

“It was the best of times, it was the worst of times,” so Charles Dickens wrote, and the same might be said for Enphase and RECOM, two solar exhibitors that were across the aisle from...

UnThink Solar - October 15, 2014

5 Common Twitter Solar Marketing Mistakes and Fixes for SPI

Next week is Solar Power International in Vegas, and I’ve been watching the Twittersphere for how solar manufacturers are communicating about their SPI plans and promotions, and I’m...

UnThink Solar - October 08, 2014

Are You a Mac or a PC? Are You a Solar Person or a Utility Person? It’s the Same Question

Most of us probably remember the “Get a Mac” campaign from about 10 years ago. It wasn’t about Macs or PCs, or which are better. That’s what it seems to be on the surface, but really...

UnThink Solar - October 01, 2014

Here's a Great Solar Guerrilla Marketing Lesson from a Neighborhood Barbershop

I was walking home the other day and I just had to stop when I saw this simple but effective sign: While I didn’t need a haircut, I loved the creativity, and I thought about how this...

UnThink Solar - September 24, 2014

Odd Solar Fred Marketing Tip: Stop Marketing Your Solar Products and Services

Perhaps it's time we stopped marketing our solar products and services and instead started promoting our solar customers — and I'm not talking about testimonials. Let me explain. Often...

UnThink Solar - September 17, 2014

Can the Disembodied Voice of Matthew McConaughey in a Video Sell Solar for NRG Home?

Last week I constructively critiqued Sunrun’s latest solar video marketing efforts. This week, I caught a new video from NRG Home, NRG's residential solar division. Like Sunrun, NRG...

Tor 'Solar Fred' Valenza

Tor 'Solar Fred' Valenza

Tor Valenza aka “Solar Fred” is the founder of UnThink Solar, a strategic communications firm dedicated to helping solar companies reach solar customers through innovative messaging, branding, and social media communications. Follow him...

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