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Whether you're in the solar business or any consumer-facing business, you can’t ignore Yelp today or in the foreseeable future. First of all, it won't ever go away, and it's only getting stronger. In ...
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I know a lot of passionate people in the solar industry who don’t actually own a solar system, and I’m one of them. On the surface, that may appear hypocritical when you make a living telling people h...
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Perhaps the funniest moment of the classic mockumentary/rockumentary film This is Spinal Tap is when Nigel Tufnel, one of the band members, shows off the band’s amplifier. He explains how his amp is “...
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One of the responses I received from my ongoing solar marketing survey was from an installer who said that they didn’t have enough time to educate all of their customers. That’s understandable if you’...
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So you’ve done a lot of work blogging and using social media, plus paid web ads, to drive traffic to your website, but visitors don’t stay very long, and even when they do, most don’t contact you. Bum...
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I recently had some car battery trouble, which was taken care of by AAA. They did a good job, and after testing my battery and giving me a jump, the AAA service person gave me his card and told me tha...
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Getting a free solar quote is probably the best way to open the door to a residential sale. People can finally see the numbers and get past their fear of solar being too expensive. The problem is that...
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About:
Tor Valenza aka “Solar Fred” is the founder of UnThink Solar, a strategic communications firm dedicated to helping solar companies reach solar customers through...
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