Tor 'Solar Fred' Valenza's Blog Posts

UnThink Solar - July 29, 2014

Free Solar Marketing on Facebook Is Mostly Dead, Now What?

The good news: Facebook can still be a powerful tool to share information and build your brand and referrals. The bad news: Facebook solar marketing is no longer free. Well, technically,...

UnThink Solar - July 22, 2014

Solar Battle of the Bands: Where Music, Solar, and Marketing Join in Harmony

This blog has always been about solar marketing and advocacy, and so it’s always fun to report on Solar Battle of the Bands, an annual Intersolar sold-out tradition that harmoniously...

UnThink Solar - July 14, 2014

The Good, the Bad, and the Oops! of Intersolar 2014's Event Marketing

Last week I wrote about the kind of event marketing that I'd hope I'd see at Intersolar 2014. Well, I'm back, and I was pleasantly surprised in some cases, not so much in others. Here...

UnThink Solar - July 07, 2014

6 Solar Fred Marketing Hopes for Manufacturers at Intersolar

This week is Intersolar North America in San Francisco, and while I haven’t gotten a preview of any solar company booths, here’s what I hope I’ll see: 1) I hope I’ll even see a booth....

UnThink Solar - June 27, 2014

Trust and Ratings Trump Price in Residential Solar Sales

At what price would you buy solar from this guy?   You probably wouldn’t. And that’s one reason why building trust and conveying quality can trump price, even in a highly price competitive...

UnThink Solar - June 20, 2014

Solar Game of Thrones: Cue the Music

Summer is coming. And that means that season four of HBO’s adaptation of Game of Thrones has ended. Impatient to know what comes next, I’ve started reading the books, and as I'm reading,...

UnThink Solar - June 13, 2014

Solar “Freakin’” Roadways Reveals How the Solar Industry Has Failed to Inspire America

Ladies and gentlemen, the solar industry has failed to communicate, and there’s no better example of how we’ve failed than the “Solar Freakin Roadways” crowd-funding project that’s...

UnThink Solar - June 06, 2014

What I Learned About Solar While Biking Through Tuscany

Even on vacation, I’m always thinking about solar and how it’s growing in the world…or not. So, it should be no surprise that as I biked through a small part of the Tuscany region of...

UnThink Solar - May 21, 2014

25 Solar Marketing Alternatives to Unsolicited Telemarketing and Email Lists

Remember that old Seinfeld episode where Jerry receives an unsolicited call from a telemarketer? If not, here’s the clip: The punch line, “Now you know how I feel,” resonates with me...

UnThink Solar - May 12, 2014

5 Ways to Use the White House Solar PV System for Residential Solar Marketing

At long last, the White House has officially announced and promoted its solar installation. Though it wasn’t the comprehensive solar PR and educational blitz I was hoping for, it did...

Tor 'Solar Fred' Valenza

Tor 'Solar Fred' Valenza

Tor Valenza aka “Solar Fred” is the founder of UnThink Solar, a strategic communications firm dedicated to helping solar companies reach solar customers through innovative messaging, branding, and social media communications. Follow him...

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