Tor 'Solar Fred' Valenza's Blog Posts

UnThink Solar - April 11, 2014

How Much Are Your Solar Facebook Fans Worth? Around $403 Each

According to a report conducted by non-solar marketing firm Syncapse, the average value of a Facebook Fan (“Like”) in 2013 was $174. Based on their methodology, the value is probably...

UnThink Solar - April 03, 2014

More Solar Marketing Webinar Goodness from SEIA

Every month, the good folks at SEIA find a hot topic and put on a free webinar and then record it for later for you to view at your leisure. Their latest topic: Content Marketing for...

UnThink Solar - March 28, 2014

Solar PR Memo to SolarWorld: Is It Time for the Win-Win-Win?

Dear SolarWorld, As a solar advocate and solar marketing consultant, I’d like to offer you some unsolicited PR and damage control advice again, this time regarding your most recent...

UnThink Solar - March 20, 2014

Solar Fred’s 7 Golden Rules of Solar Marketing

While sitting at a coffee shop the other day, I saw a young mother try to explain the Golden Rule to her 4-year-old daughter, and it struck me that solar marketing has its own set of...

UnThink Solar - March 13, 2014

Bravo to Affordable Solar for This Fun and Rewarding Solar Campaign

Often I hear the argument from solar companies that they can’t be “weird.” They can’t do a promotion with Zombies or anything outside the box and take a risk that people won’t get their...

UnThink Solar - February 28, 2014

9 Great Reasons Why Vote Solar’s Equinox Party is a Must-Attend for Anyone in Solar

If you’re any kind of solar pro, you might want to attend Vote Solar’s annual Equinox Party just because California’s Governor Jerry Brown will be there or just because it’s always...

UnThink Solar - February 20, 2014

How the CDC and Zombies Can Teach Us to Guerrilla Market Solar

In 2011, the U.S. Government’s Centers for Disease Control and Preparedness (a.k.a. “the CDC”) published a guide to prepare citizens for a potential Zombie Apocalypse. No joke. This...

UnThink Solar - February 12, 2014

5 Common Mistakes That Solar Companies Make on Twitter

Recently, I saw several common Twitter mistakes made by a few solar companies, and I thought these mistakes would be good information to share here using examples from @SolarWidgets,...

UnThink Solar - February 04, 2014

Psst! Hot Tip: Solar Marketing Data Was in The Solar Foundation’s Job Report. Pass it on.

By now you’ve probably heard the news about the spectacular job numbers in The Solar Foundation’s 2013 job report. (142,00 industry jobs, plus solar jobs grew by 20%! Woot!) But did...

- January 27, 2014

Today’s Top 10 Must-Have Solar Content Marketing Channels

As I mentioned in a post from a few weeks ago, 64 percent of non-solar marketers said they’re increasing their budgets for content marketing in 2014. Wow. That’s a significant trend,...

Tor 'Solar Fred' Valenza

Tor 'Solar Fred' Valenza

Tor Valenza aka “Solar Fred” is the founder of UnThink Solar, a strategic communications firm dedicated to helping solar companies reach solar customers through innovative messaging, branding, and social media communications. Follow him...

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