Tor 'Solar Fred' Valenza's Blog Posts

UnThink Solar - February 25, 2015

Every Solar Company Is a Media Empire, But Few Use It

Back in 2005, Tom Foremski, the publisher of tech blog Silicon Valley Watcher, famously wrote, “Every company is a media company.” It’s a very profound insight that I think many solar...

UnThink Solar - February 17, 2015

Solar Fred’s Incomplete Guide to Solar Brand Mergers and Acquisitions

Recently, there have been several high profile solar mergers and acquisitions, and I’m positive there will be more. In fact, I’ve just completed my own M&A, and so I thought I’d share...

UnThink Solar - February 06, 2015

Solar Marketing + Consistency = Success/Time

The title of this post is not a mathematical or even a data formula, so let me define it with a full sentence so that it’s clear: Solar marketing with consistency will bring success...

UnThink Solar - January 29, 2015

What Solar Marketers Can Learn from Tesla’s “Insane” Mode

Tesla gets enough press attention, so I’ve never written about them as a topic for solar marketing. Then I learned about Tesla’s “Insane Mode,” and I couldn’t resist writing about it...

UnThink Solar - January 19, 2015

The Latest Consumer Disconnects About Solar Means More Education is Needed

Two recent U.S. consumer polls have some good and bad news about how solar energy is perceived today. I’m an optimist, so we’ll start with the good news: According to a recent Harvard...

UnThink Solar - January 08, 2015

How to Get Famous in the Solar Industry

A few months back, Seth Godin, a best selling marketing guru, wrote a blog post about defining what it means for brands to be famous, and I thought his insights were extremely relevant...

UnThink Solar - December 17, 2014

Solar Fred’s Solar Marketing Wishes for 2015: Market People, Not Solar

Yes, it’s that time of year when I send out my list of 2015 solar marketing wishes and hope that you all will grant them within your own efforts. (If you missed my previous years, check...

UnThink Solar - December 10, 2014

‘Tis the Season for Winter Solar Marketing Info, Messaging, and Photos

Am I mistaken or is it actually winter? Because you wouldn’t know it judging from websites of solar companies. Seems like it’s summer 365 days of the year, and that’s a serious disconnect...

UnThink Solar - December 03, 2014

If Going Solar is Contagious, What Are You Doing to Get Everyone Infected?

Yet another study has shown how going solar is contagious. That is, when Yale University and UConn researchers analyzed residential solar installation data in Connecticut, they found...

UnThink Solar - November 26, 2014

A 2014 Solar Industry Thanksgiving

There’s plenty to complain about in our solar world, but I’d like right now to take a few paragraphs to say what I’m personally thankful for in our solar industry. First, I’m thankful...

Tor 'Solar Fred' Valenza

Tor 'Solar Fred' Valenza

Tor Valenza aka “Solar Fred” is the founder of UnThink Solar, a strategic communications firm dedicated to helping solar companies reach solar customers through innovative messaging, branding, and social media communications. Follow him...

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