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Heather Andrews, a.k.a. @PVaddict, 1978-2012
For those who follow me regularly here on Renewable Energy World, this week’s post will be quite personal, so my apologies in advance for straying...
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What triggers you to press one of those share buttons above, or email this post — or any website link — to a colleague or friend? Think about it. Because the keys to knowing why people s...
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I have no idea why people love time-lapse videos. Our eyes are certainly attracted to things that move quickly, and for some reason it’s fun to see people in hardhats and machines building a s...
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One reason why solar companies don’t blog regularly — or at all — is that they believe that it can be a lot of effort for a small audience that may just happen upon th...
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While solar is making steady progress towards the main stream, it ain’t there yet. Many consumers are still suspicious of solar because it’s unfamiliar. They’ve seen panels and sol...
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Boulder, Colorado has been on my solar radar for a number of years. It’s one of the cities that I covered in 2009 when part of my job was tracking solar rebates. They were generous then—...
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Welcome to Solar Fred’s 3rd annual Solar Marketing Wish List for the coming year. If you haven’t granted my last two years worth of wishes, take another shot: Here’s 2010 and...
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About:
Tor Valenza aka “Solar Fred” is the founder of UnThink Solar, a strategic communications firm dedicated to helping solar companies reach solar customers through...
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