Thank you Tor for pointing this out. To reinforce your point and drill down specifically to the female solar consumers (whom are the overwhelming driving force behind the solar decision) one of the questions we asked as part of our Women4Solar national survey was "how would you prefer a solar company to market to you?". We gave 14 different marketing method options and the results overwhelmingly pointed to the two least desirable; having a salesperson knock on your door or calling you at home.
Are solar installers listening?
Much more here- http://identity3.com/shining-a-solar-marketing-light-on-women-survey/
Thank you for adding your solar installer insights into the conversation. We absolutely agree – once a potential customer has filled out an online inquiry form research shows (particularly from the large data set by Omar Atesmen and his team at Clean Energy Experts) the installer who calls the fastest, and repeats calling up to 3 times, has the strongest chance of landing this new solar customer.
Industry wide, and mirrored in our research, the best way to get more customers is through referrals. Women particularly are great at word of mouth marketing and should be advocacy and referral customer targets for the solar industry. There is so much potential for this level of marketing along with targeting specific female demographic groups. Our research also shows website, content, testimonials and reviews online are all really critical to the mix.
Given our work on the social media communications side of solar, I’d also say there is still more opportunity via social media.
In some markets, like the mature CA market, installers must use a mix of tactical methods for customer acquisition, but again – referrals drive the best responses. Those efforts surrounding a neighborhood install also leverage the magic of seeing a solar install go in right next door!
Congratulations on your great success on the east coast. It looks like you are also tracking the solar developments in Florida. I’m in Florida and welcome a connection any time you would like to talk.
The solar industry has a huge job of educating and cultivating solar into mainstream consciousness. Effectively utilizing social media platforms is key to this mission. Thank you Tor for articulating these important points so well. No doubt that if we work together as a team on Twitter and beyond we can and will collectively achieve greatness for ourselves and our planet!
Tor - your words of wisdom are much appreciated as well as your creative leadership in the virtual and actual solar community. I believe I can safely say, the entire "Twitter Solar Tribe" thanks you for all you do!
Jeff - you have been a personal inspiration as I have grown my own solar business while following your creativity and out-of-the-box thinking. You are a "solar staple" with clear presence at every solar event, always representing the industry with professionalism and pride. Thank you for your leadership and advancing solar into mainstream consciousness. Wishing you and your family much luck and happiness!
Thanks Jennifer for this article. Many components can add or detract from SHW success; proper training & licensing, technology, state incentives, good marketing & public awareness as well as the price of gas to name a few.
I invite you all to participate in an upcoming #SolarChat (June 13th at 2pm EST on Twitter) where we plan on coming together and tackling these issues in a brainstorming hour long debate.
Please join us! Here's the invite to RSVP: http://solarchat-061312-eorg.eventbrite.com/
Thank you Tildy Bayer. This is "big question" and one that we tackled as well during the last Twitter #SolarChat hosted by SEIA: http://www.ecooutfitters.net/blog/2012/02/solarchat-recap-22212-what-to-expect-from-solar-in-2012/
A large crowd of very vocal, enthusiastic solar advocates from across the solar spectrum addressed issues such as; what are the biggest challenges in 2012, what is the critical policy for 2012, best methods of banning together to advance solar on a state level and much more. The discussion was overwhelmingly enthusiastic. Big challenges lie ahead but the opportunities are even larger!