Paula Mints's Articles

- March 28, 2013

Resolutions To Reverse the Unsustainable Solar Industry

Viewing the solar industry (and all of its technologies) from the outside an observer would be confronted by two distinct views. View number one: THIS IS THE GREATEST TIME IN THE WORLD...

- March 20, 2013

Solar PV Profit's Last Stand

Globally, average module prices (ASPs) decreased by 42 percent in 2012 from a global ASP of $1.37/Wp in 2011 to $0.79/Wp in 2012. In early 2013, ASPs have already decreased by 18 percent...

- February 19, 2013

Don Quixote, Chasing Unicorns and Treasure Maps in the Solar Industry

After over 30 years of struggle solar industry participants cannot be blamed for viewing the lucrative feed-in-tariff incentive model as the best hope for a stable market. Focusing...

- February 06, 2013

The Often Unprofitable, Always Challenging Road to Success of the Photovoltaic Industry

Now you see it now you don't – disappearing margins for PV manufacturers are not a magician's trick, nor are they the phenomenon of current solar times. The low to zero to negative...

- January 30, 2013

Switching Costs, Personal Identity and the Difficulty of Switching to Solar

Self-interest, which does not necessarily mean selfishness, is the primary motivating factor in decision making. When properly stimulated, well, people will buy almost anything. Case...

- December 31, 2012

Intersolar China Highlights Important Solar Industry Issues

Held in wintry Beijing from December 9 through December 11, Intersolar China offered attendees an opportunity to share ideas and discuss the outlook for the solar industry as it moves...

- December 31, 2012

Solar New Year Resolutions

Out with the old calendar, in with the new calendar – similar to the US fiscal cliff problems (which may or may not be resolved by the time this article comes to print) the solar industry...

- December 12, 2012

Why Confirmation Bias is Dangerous in the Solar Industry

Confirmation bias is the tendency for people to seek out information that confirms their views – the attempt to eliminate confirmation is the number one goal of classic market research...

- December 10, 2012

12 Solar Power Myths and the Saving Grace of a Worthwhile Cause

Over the course of its terrestrial history, solar industry growth has primarily relied on incentives and subsidies for growth and as a mark of success, instead of healthy margins and...

- November 22, 2012

Solar 2012: A Tale of Two Points of View

The welcome end of 2012 approaches and with it hopefully a slowdown in the steady march of solar failures, depressing financials and mind numbing trade disputes. Thankfully, the long,...

Paula Mints

Paula Mints

SPV Market Research is a classic solar market research practice focused on gathering data through primary research and providing analyses of the global solar industry. Areas of expertise include PV technologies, markets and applications....

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