Paula Mints's Articles

- July 04, 2013

The Ups and Downs of Solar Industry Optimism, Irrational and Otherwise

It’s the time of year when quarterly results are anticipated (or dreaded) and bad news is magically turned upside down under the heading: losses were lower than expected. Of course…losses...

- June 25, 2013

Quality, Quality, Quality – It Should Not Be a Minimum Standard

All conferences sell trends – at Intersolar Europe trends included an uptick in prices for modules in advance of the August 6 tariff increase on Chinese modules, self-consumption as...

- June 18, 2013

Women in Power – It’s a Natural Fit

Women in power — it’s not just a play on words. With all the talk about ‘leaning in’ it’s time to recognize all the women that leaned in, reached back, pulled forward, marched and continued...

- May 24, 2013

The Copycat Syndrome, Innovation and Not Giving Up

Call it the copycat syndrome or marketing burnout wherein a company has a success with one product at which point every company in the space copies the effort leaving a market dotted...

- March 28, 2013

Resolutions To Reverse the Unsustainable Solar Industry

Viewing the solar industry (and all of its technologies) from the outside an observer would be confronted by two distinct views. View number one: THIS IS THE GREATEST TIME IN THE WORLD...

- March 20, 2013

Solar PV Profit's Last Stand

Globally, average module prices (ASPs) decreased by 42 percent in 2012 from a global ASP of $1.37/Wp in 2011 to $0.79/Wp in 2012. In early 2013, ASPs have already decreased by 18 percent...

- February 19, 2013

Don Quixote, Chasing Unicorns and Treasure Maps in the Solar Industry

After over 30 years of struggle solar industry participants cannot be blamed for viewing the lucrative feed-in-tariff incentive model as the best hope for a stable market. Focusing...

- February 06, 2013

The Often Unprofitable, Always Challenging Road to Success of the Photovoltaic Industry

Now you see it now you don't – disappearing margins for PV manufacturers are not a magician's trick, nor are they the phenomenon of current solar times. The low to zero to negative...

- January 30, 2013

Switching Costs, Personal Identity and the Difficulty of Switching to Solar

Self-interest, which does not necessarily mean selfishness, is the primary motivating factor in decision making. When properly stimulated, well, people will buy almost anything. Case...

- December 31, 2012

Intersolar China Highlights Important Solar Industry Issues

Held in wintry Beijing from December 9 through December 11, Intersolar China offered attendees an opportunity to share ideas and discuss the outlook for the solar industry as it moves...

Paula Mints

Paula Mints

SPV Market Research is a classic solar market research practice focused on gathering data through primary research and providing analyses of the global solar industry. Areas of expertise include PV technologies, markets and applications....

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