Jim Jenal's Comments

November 26, 2014

A 2014 Solar Industry Thanksgiving

And thanks to you, Tor, for all that you do - such a great inspiration to all of us in the industry!

October 25, 2014

A Tale of Two Booths: SPI Solar Event Marketing Hits and Misses, Part 1

The booths reflect the values of the companies - RECOM talks about the "experience" associated with their panels and tries to intimate that sexy women are somehow part of that. (A perfect theme for Las Vegas where sex is thrown at you from all sides.) Enphase is about educating installers (and investors - and even the Secretary of Energy) about the advantages of their innovative product offerings. No booth at the show had more buzz than Enphase's.
The results of these two approaches are there for anyone to see. Search the CSI or LADWP datasets and RECOM is non-existent. Enphase, on the other hand, is now the leading residential inverter in North America. Oh, and Greg, not all of us are simple minded.

February 18, 2014

What's a Utility Demand Charge and How Commercial Solar Can Help

These are all good points, however many facilities do not yet have the time-of-use data needed to provide a proper analysis. For such businesses, solar savings when it comes to demand charges will be speculative at best. Solar installers should provide extremely conservative estimates - with full disclaimers - in such circumstances to avoid "over selling."

February 14, 2014

Today’s Top 10 Must-Have Solar Content Marketing Channels

We have covered 8 of your 10, Tor. Think we will try to tackle a webinar next....

February 12, 2014

California Smart Inverter Integration Needs Standards Development

One additional fly in the ointment here are local AHJs that insist upon having their own testing regime for solar-related products - such as the LA Building & Safety department. They interpose needless delay in using UL approved equipment because *they* haven't tested it yet, and that is against existing, well understood standards. If they persist in these requirements when new, and presumably more complicated standards are rolled out, the delays in using new equipment will just become worse.
I think CA needs a law that says if a product is tested to a national standard and listed as meeting that standard, the local AHJ is required to accept that listing and may not impose its own testing beyond the national standard.

December 13, 2013

Solar Fred’s Top Solar Marketing Wishes for 2014 — in Pictures

Pleased to say I've hit some of these along the way, but clearly one take away here is - Be More Visual! Workin' on it!

December 04, 2013

Become a Solar “Spartacus”

Words to live by - thanks, Tor - I'm Solar Spartacus!

August 26, 2013

The Solar Marketer’s Action Plan to Help Save Net Metering — Do It

Run on Sun is onboard - here's our blog post highlighting SCE's response to the video:


And we will be writing (lots) more about net metering in the coming months.

August 21, 2013

Microinverters Make a Move on Multi-MW Solar Power Installations

The article asserts: "The U.S. accounted for nearly 75 percent of the shipments IHS recorded prior to 2013, but in many states the residential market for microinverters is approaching saturation." I have no idea where IHS gets that notion, and sadly the reporter didn't ask.

California is the largest solar market in the US and based on our analysis of CSI data, there is no aspect of this market that is "approaching saturation", let alone the market for microinverters, specifically Enphase Energy's products. Would love to know the basis for that claim.

Here's a link to our analysis:

Jim Jenal

July 02, 2013

The Clean, Simple Solar and Storage Solution to US Utility Business Model Woes

My only concern as the owner of a small solar power company is that utilities tend to have monopoly status in their service areas. If they are going to get into the solar business at the customer level, that status gives them an unfair advantage.
The comparison to the old Bell System is apt - the only way things changed was for the system to be broken up and the monolithic structure abandoned. It was a scary prospect at the time - I was a MTS at Bell Labs up until the year before divestiture - but it was the right thing to do.
If we are really going to change utility business models and allow competition to drive progress, their structure must change as well.

May 13, 2013

Energy Expert Predicts Solar Could Upend Major Utility in California on Price

And don't for a second think PG&E doesn't know this - which is why they have effectively declared war on net metering:


Jim Jenal

Jim Jenal

Jim Jenal

I am the founder and CEO of Nopec, Inc., d/b/a Run on Sun. In addition to being the premier solar installation firm in Pasadena, California, we also provide consulting services to individual clients as well as utilities and municipal entities....

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