Jen's Comments

Ted, thank you for sharing this e-book. It touches upon very important details that are often overlooked in the industry. Messaging in something that most companies don't initially grasp since it doesn't provide immediate value or instant gratification like a logo or website does. As a PR and marketing agency, we always stress the importance of clear and concise messaging to our clients! Very well done, love the graphics and layout overall as well.

Thank you for all of your comments and feedback. You've given me more questions to answer and I look forward to providing further response as soon as I can!

Dennis,

I applaud your enthusiasm to reduce emissions, and this is certainly an interesting approach to doing so. However, thinking about the nation's current roadways.. and how many have already been expanded to meet the needs of a growing population, how would we go about incorporating cycling and walking infrastructure? Don't you think the investment would be very costly? Countries in Europe are much smaller and have less space to cover, so while they can achieve a high %share for active transportation, the task required for a country of our size would take tremendous effort and resources on a much larger scale.

In urban settings where stores, homes and businesses are closer together, cycling and walking lanes already exist, and they make perfect sense. But how would you propose developing greenways in suburban and rural locations? I'm also interested in how you would go about convincing the public to allocate additional time and preparation for "long-distance" active travel. In theory it is a great idea, but I'm not sure how easy it would be to implement.

Thanks for this post. I look forward to more in the future.

Best,
Jen Lynch

This is great. Not only is the Visionaire a beautiful building, but it's LEED Platinum! Much congratulations to all involved.