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Isabelle's Articles

IMAGE - Innovation and Sea Change in the Residential Solar Market

Innovation and Sea Change in the Residential Solar Market

By Isabelle Christensen
May 26, 2009   |   10 Comments
The year 2008 will go down in history as the year that bred innovation in the downstream residential solar market. The extension of the 30 percent federal tax credit and removal of its cap solidified...
IMAGE - Bringing Solar to the Mainstream Through Customer Education

Bringing Solar to the Mainstream Through Customer Education

By Isabelle Christensen, PhD
August 28, 2008   |   4 Comments
Just dealing with our daily lives keeps most of us too busy to worry about whether or not the climate is changing. We focus on getting to and from work, paying our bills, doing our errands and, if our...
IMAGE - The Solar Industry Needs Branding To Foster Mainstream Acceptance

The Solar Industry Needs Branding To Foster Mainstream Acceptance

By Isabelle Christensen, PhD
April 16, 2008   |   28 Comments
A number of recent articles including Dr. Boreinstein's study from UC Berkeley and a feature in the Economist questioning the cost effectiveness of solar, have sparked some serious debate amongst sola...
IMAGE - Funding Tips for Solar Entrepreneurs

Funding Tips for Solar Entrepreneurs

By Isabelle Christensen, PhD
February 19, 2008   |   7 Comments
I have a great idea for a solar business and I hold patents on the technology I plan to use. How do I go about getting the funding I need to get my business off the ground? -- Eric M., San Francisco,...
IMAGE - Investing in Renewable Energy

Investing in Renewable Energy

By Isabelle Christensen, PhD
January 15, 2008   |   12 Comments
Would it be possible to run a feature on the solar energy related companies with shares available on the stock market and how they've done over the past year? Many of us would like to invest, but are ...
IMAGE - How to Land a Job in the Solar Industry: Upstream vs. Downstream

How to Land a Job in the Solar Industry: Upstream vs. Downstream

By Isabelle Christensen, PhD
December 21, 2007   |   14 Comments
A recently released report predicts that solar photovoltaic companies will see a continued steep increase in revenues from $15.6 billion last year to $69.3 billion nine years from now. Estimates from ...

Isabelle Christensen

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About: Isabelle Christensen has been active in the US Solar industry since 2006. She has in-depth knowledge in the downstream as well as upstream US solar market. ... more »
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