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Isabelle Christensen's Articles

Innovation and Sea Change in the Residential Solar Market

The year 2008 will go down in history as the year that bred innovation in the downstream residential solar market. The extension of the 30 percent federal tax credit and removal of its cap solidified the U.S.'s position in the global solar market.

Bringing Solar to the Mainstream Through Customer Education

Just dealing with our daily lives keeps most of us too busy to worry about whether or not the climate is changing. We focus on getting to and from work, paying our bills, doing our errands and, if our time-stressed schedules allow, enjoying a little time...

The Solar Industry Needs Branding To Foster Mainstream Acceptance

A number of recent articles including Dr. Boreinstein's study from UC Berkeley and a feature in the Economist questioning the cost effectiveness of solar, have sparked some serious debate amongst solar enthusiasts and have served to propagate false impressions...

Funding Tips for Solar Entrepreneurs

I have a great idea for a solar business and I hold patents on the technology I plan to use. How do I go about getting the funding I need to get my business off the ground? -- Eric M., San Francisco, California

Investing in Renewable Energy

Would it be possible to run a feature on the solar energy related companies with shares available on the stock market and how they've done over the past year? Many of us would like to invest, but are having trouble identifying these companies and their...

How to Land a Job in the Solar Industry: Upstream vs. Downstream

A recently released report predicts that solar photovoltaic companies will see a continued steep increase in revenues from $15.6 billion last year to $69.3 billion nine years from now. Estimates from other analysts and associations suggest that this is...

Isabelle Christensen

Isabelle Christensen

Isabelle Christensen is a seasoned solar industry sales and marketing executive. Isabelle held executive positions with Akeena Solar, REC Solar, Mainstream Energy, & Jinko Solar. Additionally, Isabelle has held global senior management...

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