Tuesday, June 18, 2013
I’m amazed when I see a solar website without a Frequently Asked Question (FAQ) page. Sadly, we live in short-attention span world where consumers want quick answers to the most obvious questions — even when the answers aren’t so obvious or simple. Nevertheless,...
Last Tuesday, March 13, Congress failed to act to renew the 1603 Treasury Grant program, and that’s not only a loss for the entire solar industry, but other renewables too. Some may see 1603 as a program that only benefits large scale solar, but 1603...
Why do videos go viral? It’s an excellent question, and a recent video presentation by Kevin Allocca, Google’s Trend Manager, reveals some insights that may help solar companies produce their own viral videos. I recently wrote a post about why people...
Pop quiz: Without checking your website or business plan, what’s your solar company’s mission statement? You have 10 seconds…..and…failure. Useless. Meaningless. But it shouldn't be, and I'll tell you why in a bit. So, why have a mission statement if...
The "Power Behind the Panel" is getting more in front. Last week, Trina Solar invited me and about 100 other guests to a private Beverly Hills home where Mark Kingsley, Trina’s Chief Commercial Officer (pictured below), and Grey’s Anatomy star Patrick...
Heather Andrews, a.k.a. @PVaddict, 1978-2012 For those who follow me regularly here on Renewable Energy World, this week’s post will be quite personal, so my apologies in advance for straying somewhat from solar marketing and advocacy, though not completely....
What triggers you to press one of those share buttons above, or email this post — or any website link — to a colleague or friend? Think about it. Because the keys to knowing why people share things are the keys to so-called "viral" solar marketing. Before...
I have no idea why people love time-lapse videos. Our eyes are certainly attracted to things that move quickly, and for some reason it’s fun to see people in hardhats and machines building a solar project from nothing, condensing days or weeks into minutes....
One reason why solar companies don’t blog regularly — or at all — is that they believe that it can be a lot of effort for a small audience that may just happen upon the post. Wrong, wrong, wrong, in so many ways, wrong. People don't happen upon blogs...
While solar is making steady progress towards the main stream, it ain’t there yet. Many consumers are still suspicious of solar because it’s unfamiliar. They’ve seen panels and solar homes in pictures, but it’s not like buying or selling a car… or is...
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