Monday, May 20, 2013
I read a bucket of press releases about solar companies every week, and if I’m to literally believe their words, then there are thousands of “leading” solar manufacturers and services...
From a solar marketing and advocacy perspective, I'm a big fan of public peer awards. They’re important for any industry, especially for a difficult and growing industry like solar....
The good people at the Vote Solar Initiative and SEIA need about a minute of your time, and believe me, that minute will be well spent. If you already know about California’s net-metering...
As solar PV prices continue to be chased down to the lowest $/watt solar commodity, solar PV installers, big and small, must also consider whether their solar services are also headed...
I love finding guerrilla marketing examples on YouTube. Unfortunately, I rarely find ones that are related to solar. Bummer. Nevertheless, it’s always great to get inspired, and below...
There are few environmental holidays in the United States, so Earth Day is certainly a great time to market solar. However, it is late in the game, so if you haven't planned anything...
I’m amazed when I see a solar website without a Frequently Asked Question (FAQ) page. Sadly, we live in short-attention span world where consumers want quick answers to the most obvious...
Last Tuesday, March 13, Congress failed to act to renew the 1603 Treasury Grant program, and that’s not only a loss for the entire solar industry, but other renewables too. Some may...
Why do videos go viral? It’s an excellent question, and a recent video presentation by Kevin Allocca, Google’s Trend Manager, reveals some insights that may help solar companies produce...
Pop quiz: Without checking your website or business plan, what’s your solar company’s mission statement? You have 10 seconds…..and…failure. Useless. Meaningless. But it shouldn't be,...
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