Saturday, May 25, 2013
One of the good things about solar not being a main stream product—yet—is that solar companies can learn from the huge PR blunders of more established brands, such as United Airlines. ...
It’s that time of year again. For the last three years, I’ve consistently made a summer donation to The Vote Solar Initiative, the American Solar Energy Society (ASES), and Interstate...
There are at least a million ways to design a solar website today, and there are probably just as many ways to turn that expensive investment into useless cyber real estate. In this...
It may be a “battle,” but the entire industry is really the winner in “Solar Battle of the Bands: Round 2,” a new tradition at Intersolar North America. I didn’t think a solar industry...
A few months ago I wrote about large scale installers increasingly becoming almost as commoditized as their solar PV manufacturer cousins. In that post, I laid out some general solutions...
When your little angel tears open the box of mostly edible treats known as “The Happy Meal,” what she’ll find is a package: You get the cheeseburger, the fries, the chocolate milk,...
There’s an art to writing press releases, but that art is separate from getting them actually picked up and acted upon by reporters and editors. I’ll get into what makes a well-written...
Last weekend, I passed the 5,000 follower mark on Twitter. While that 5,000 number has never been a goal, it’s a great mile marker to look back and reflect on what I’ve learned about...
Recently, it was announced that Jeff Wolfe, co-founder and CEO of groSolar, was stepping down as the company’s CEO, but would remain an active member of groSolar’s board, as well as...
There are times in solar marketing when one can use seemingly unrelated memes and turn them into useful (and inexpensive) solar advocacy and commentary on social networks. Case in point...
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