Wednesday, June 19, 2013
What gift can you give to the solar industry person who has everything except a succinct history of Germany’s path to solar FiT success? Or perhaps you’d like to give some inspiration to the solar or climate change activist spending their Christmas vacation...
It’s near the end of 2012, and no matter what sector of the solar business you’re in, it’s time to honor and acknowledge your customers before the end of the year. Perhaps this post is a wake-up call for some companies who don’t see the benefit of doing...
I rarely write about Facebook solar marketing because the Facebook interface and its rules and tools for brand sharing and advertising change often. In a month, the information becomes old and needs to be revised. That being said, there are two basic...
Memo to: President Barack Obama Re: The Promised Solar Panels on the White House. Please advise. Dear Mr President: Now that the election is over, I’d like to follow up on a significant announcement Energy Secretary Chu made in October 2010. He announced...
It’s devastating to see my hometown of New York so crippled by Hurricane Sandy. There are so many tragedies from this one event. Not only was there an estimated $50 billion in economic losses, but at least 38 people have died in the city alone. For these...
Since it’s nearing Halloween, it’s a good time to visit five ways you may be scaring away a solar reporter. Be very, very frightened. This list actually comes from personal experience. I’m in a quasi solar reporter world and a professional solar world....
Whether you’re a solar megawatt developer or a solar kilowatt installer, you may think that the goal is to sell solar panels and megawatts to each prospect. But the truth is that your main goal really should be to inspire trust….which will then lead to...
At the recent SPI 2012, I participated in a Renewable Energy World video roundtable on big box retail stores going solar with a representative from Walmart and another representative from SunEdison. (You can see the two part videos below.) There’s a lot...
Solar Power International 2012 has ended, yet there are still three core PR messages that have stayed with me almost three weeks later from SPI’s keynote speakers, Julia Hamm, Rhone Resch, and former President Bill Clinton. Of course, all of these insights...
Heading to SPI 2012 in Orlando, I was expecting a somewhat compact show. Though it wasn't as large as Dallas, I was surprised to find that while there were fewer booths, companies that did show up had booths that were as big as 2011’s SPI, or at least...
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