Wednesday, May 22, 2013
Sometimes it feels like solar installers have to make their own way in the world, but as SolarCity has just shown, that’s really not true at all. In case you missed it, SolarCity...
A few weeks ago, I checked my stats here on Renewable Energy World and was surprised to learn that I’d crossed the million page view mark.* Wow! And thanks for reading. Former REWorld...
I always enjoy sitting down with solar industry leaders and discussing their perspectives on where solar is headed. Last fall, I had the opportunity to sit down with Scott Wiater, President...
Here’s another example of a non-solar company taking a small guerilla marketing risk and getting a 9-million viewer pay-off on YouTube. I repeat: Nine million people watching a five...
One of my Solar Fred marketing wishes for 2013 was for solar marketers to be more visual. In that post, I was narrowly referring to internet related marketing, but that’s my mistake....
Welcome to Solar Fred's annual solar marketing wish list, 2013 edition. If you missed my previous years' wishes and still want to make them come true, bless your solar marketing heart....
In conversations with solar people, I sometimes hear people mix up "strategy" and "tactics." I'll hear something like "I use several strategies, mostly press releases and Twitter."...
What gift can you give to the solar industry person who has everything except a succinct history of Germany’s path to solar FiT success? Or perhaps you’d like to give some inspiration...
It’s near the end of 2012, and no matter what sector of the solar business you’re in, it’s time to honor and acknowledge your customers before the end of the year. Perhaps this post...
I rarely write about Facebook solar marketing because the Facebook interface and its rules and tools for brand sharing and advertising change often. In a month, the information becomes...
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