Sunday, May 19, 2013
Whether you're in the solar business or any consumer-facing business, you can’t ignore Yelp today or in the foreseeable future. First of all, it won't ever go away, and it's only getting...
I know a lot of passionate people in the solar industry who don’t actually own a solar system, and I’m one of them. On the surface, that may appear hypocritical when you make a living...
Perhaps the funniest moment of the classic mockumentary/rockumentary film This is Spinal Tap is when Nigel Tufnel, one of the band members, shows off the band’s amplifier. He explains...
One of the responses I received from my ongoing solar marketing survey was from an installer who said that they didn’t have enough time to educate all of their customers. That’s understandable...
So you’ve done a lot of work blogging and using social media, plus paid web ads, to drive traffic to your website, but visitors don’t stay very long, and even when they do, most don’t...
I recently had some car battery trouble, which was taken care of by AAA. They did a good job, and after testing my battery and giving me a jump, the AAA service person gave me his card...
Getting a free solar quote is probably the best way to open the door to a residential sale. People can finally see the numbers and get past their fear of solar being too expensive....
A lot of residential solar companies contact me about programs for them, and one of the first things I do is look at their websites. Some are okay, but often they’re outdated and...
This Solar Fred marketing post is inspired by a recent Seth Godin blog post. I really think Godin captures the spirit of how small but consistent efforts can make a difference — without...
Sometimes it feels like solar installers have to make their own way in the world, but as SolarCity has just shown, that’s really not true at all. In case you missed it, SolarCity...
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