The report includes a detailed analysis of the market for PV technologies and products by selling channels, application segments, module size and regional markets. The report’s global coverage includes analysis of developed and industrialized countries in the following regions: North America, Latin America, Asia Pacific, Europe, Africa and the Middle East. Description of regional markets includes relevant incentive programs and a breakdown into five major application categories: grid-connected, remote habitation, remote industrial, consumer power, consumer indoor.

“2009 is proving a challenging year for the photovoltaic industry, with its first decrease in overall demand volume in thirty-five years,” said Paula Mints, Associate Director and Principal Analyst with Navigant Consulting’s PV Services Program. “We are also seeing significant module price decreases due to slower demand worldwide, which increases affordability of the technology, and may translate to more affordable system prices.”

In addition to more than 170 detailed charts and graphs, the 350 page report includes detailed sections including how investment models affect the PV market:

The grid application is the largest and fastest growing of all of the photovoltaic market segments, with an 80% share of global volume in 2004, an 82% share in 2005, an 86% share of total volume in 2006, and a 94% share of total volume in 2008. The fastest growing sub-segment of this application is the commercial application, primarily investor owned (>1-MWp) fields and roofs. Always dynamic in terms of changes and growth, the grid connected application is in a particularly dynamic stage with business and financial models maturing, technology form factors being developed specifically for the it, and business entities (manufacturing and selling channel) starting up to serve it. Accelerated growth will resume for this application segment as it has many years before it matures.  In the meantime, industry volume is now reliant on a healthy, maturing grid connected application. 

Analysis of Worldwide PV Markets and Five-Year Application Forecast 2008/2009 is an essential tool for business planning purposes. The comprehensive annual report complements NCI’s previously released supply-focused report Photovoltaic Manufacture Shipments & Competitive Analysis 2008/2009.  

The report can be purchased through Navigant Consulting.  For additional content information, table of contents, or a report brochure, please contact Paula Mints at 650.849.1142, or Jessica Donnelly at 650.849.1151.