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By Matt Walker
Best Rank's new Cloud-Based Site Search technology is the first development of a cloud-based software product suite to reduce costs along with environmental impact.
SAN DIEGO – March 12, 2010 – Fast-growing Search Engine Optimization and Internet marketing firm, Best Rank, Inc. (http://www.bestrank.com) has developed a new, online search technology called Cloud-Based Site Search. The new, power-efficient technology enables customers to quickly and affordably offer enterprise level website searching to their visitors, either in an out-of-the-box solution or a more flexible developer API. Best Rank’s Cloud-Based Site Search is the first development of a cloud-based software product suite to increase cost savings and reduce environmental impact.
In the “cloud” environment, the website owner does not need to physically have a hardware server in their office. If the website owner does not have a physical server, then they can eliminate the cost of paying for a monthly hosting plan. Best Rank remotely manages the online maintenance. As a result, organizations can off-load the cost of having a physical server in their place of business, or their monthly hosting plan, and replace it with this affordable, cloud-based solution. Additionally, cloud-based technology is not only scalable, it's also environmentally friendly and requires less power consumption.
According to Best Rank CEO, Matt Walker, when a company uses this site search technology, it receives a search query on its site. The query is then sent to Best Rank’s cloud-based system and the results are returned to the company’s website in an easy to use and visually appealing fashion. A web developer Application Programming Interface (API) is also provided so companies that want more control over the look and feel of the user interface can do so.
“Most websites and Content Management Systems (CMS) come with a standard site search,” Walker explains. “The problem is that most of these standard site search systems are cumbersome and clunky at best. They typically don't have the features that you see when using a best-in-class site search like on bestbuy.com, with sorting, advanced filtering and customizable result weighting to name a few. We identified this gap in the market and decided to build a robust, scalable, and affordable site search platform.”
Just about any website can use site search, he adds. Typically, e-commerce sites and very large publishing sites use this technology more than others. However, all websites can benefit from a quality site search. Site search returns the most relevant information to the searcher and has been proven to increase sales, time on site, conversion rate, and user experience.
“The cost savings alone of this cloud-based technology could make this decision an easy one,” Walker says. “It’s also an environmentally conscious method, allowing companies to eliminate their power-hungry servers and having these site searches performed in a ‘cloud’ environment – which walks the walk of renewable energy companies.”
Other benefits this site search include:
Companies using the Drupal or Wordpress CMS can get up and running very quickly. Best Rank has developed modules for both platforms that plug right into these types of websites that can allow them to start utilizing its cloud-based site search service almost immediately.
About Best Rank, Inc.
Founded in 2007, Best Rank, Inc. is a San Diego-based Search Engine Optimization & Marketing firm with offices also in New York City. Best Rank provides cost effective solutions and measurable results, specializing in SEO/SEM management services, strategic website design, and Internet consulting. The company also offers enterprise level site search as part of its comprehensive suite of online marketing solutions. Some of Best Rank’s clients include Pat and Oscar’s, Jerome’s Furniture, ACE Parking, San Diego News Network (SDNN), Cole’s Fine Flooring, and others. For more information, visit www.bestrank.com.
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