The Alternative Energy Store Reinvents itself as AltE

This unifying brand will serve as the moniker for the eCommerce store, the business to business concern as well as the growing educational branch. The new AltE Store, AltE Direct and AltE University will have a new look and feel and a brand savvy identity.

“As we’ve grown in the past few years, we became aware of a lot of business challenges related to our company name and branding. As our business to business direct sales grew and the educational branch grew, we knew we needed a unifying brand that could be used across the board, and AltE – a name many of us, our service providers and customers already used – was a natural and easy choice. It’s also friendly, short and easier to say!” said Sascha Deri, CEO of the new AltE.

AltE store, found on the web at http://www.altEstore.com, sells a variety of renewable energy products including solar panels, composting toilets, wind turbines, energy efficient light bulbs and solar attic fans oriented towards the Do-It-Yourselfer. The competitive pricing, online tools, free how-to articles, webinars, and thoroughly trained sales engineers help consumers identify the best solutions for their power or environmental needs.

AltE University, found on the web at http://www.altEuniversity.com, offers educational materials including a rich AltE library, informative and free AltE video tips as well as seminars at the AltE headquarters in Hudson, Massachusetts and online Webinars for those who can’t physically attend local seminars. The new Columbus, Ohio branch will also be offering seminars within the next six months.

The three enthusiastic engineers that started the company believe this re-branding will help them continue towards their goal of being the guys next door with all the knowledge and information on how to go green on a household level.

“We’ve been in the alternative energy business for a while, and the technology is exciting but can also be intimidating to the individual homeowner. We want to make renewable energy easier to do and accessible to everyone because now it truly is. Many of the technologies we offer are now at prices that make it competitive with traditional solutions and we can help you figure out how quickly you’ll recoup your investment. At the same time, you’ll be making a difference to the environment at an individual level. The new branding is designed to make us more accessible as we grow – we want everyone to know and remember AltE is a friendly company with a knowledgeable staff that wants choosing, buying and installing a renewable energy system easier. We want to make renewable do-able!” continued Deri.

The community surrounding AltE is a strong one, and growing by the minute. Their active forums and consistent community interaction remain one of their proudest accomplishments. Customers post galleries and albums about their renewable energy installations and inspire each other to reach further, faster with the exciting technology. AltE also rewards their more active community members with a renewable rewards monthly drawing.

“At the foundation of our business, we have wanted to grow a community and inspire everyone to implement alternative energy technology and renewable energy products. It’s great that governments are finally signing the right laws and creating stronger policy, but we believe we can make a bigger difference by reaching individuals and helping them make a difference at a personal level. Plus, this stuff is really cool!” said Deri. “We hope that the new branding, and the informative campaigns we have planned for the fall, will help people see their renewable energy options and realize that going green can be fun, economical and make you feel really good.”

About Alternative Energy Store

Originally founded in 1999 as the Alternative Energy Store, AltE Inc has catered to customers on every continent of the globe.

AltE, a 2006 Inc. 500 awarded company, aims to fulfill its motto, "Making Renewable Do-able," by offering cost competitive, high-quality renewable energy related products, solutions and educational opportunities to a broad spectrum of the public.

AltE’s headquarters is located at 43 Broad St, Suite A408 in Hudson, Mass. For more information visit their website at www.altEstore.com or contact Toll Free (877) 878-4060.