The most conspicuous driver of the residential solar industry's growth has been large, national-scale solar installers. Their market share has been increasing, primarily because they offer attractive financing to homeowners. Although all solar installers large and small pretty much install the same equipment, for someone who wants solar on their roof, a "no money down" lease is compelling. But there are thousands of smaller, local residential installers who are also thriving in this era of lower equipment prices, higher utility rates and improved awareness of the benefits and reliability of rooftop solar.

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