Mark Bronez, President, Hanwha SolarOne USA
The solar industry struggled for the last year with a supply-demand imbalance and tight credit lines, which drove less competitive companies out of business and will continue to do so for the next few years. To be competitive over the coming year, solar companies need a strong project finance capability, attracting project equity and debt at low cost.
Additionally, PV panel costs have fallen sharply in the last year, but entire balance of system costs need to fall accordingly to make solar more competitive. The industry will need to invest more in research and development, and solar companies need to form strategic alliances across the value chain to improve overall product offerings.
Mark Bronez is the president of Hanwha SolarOne USA Inc., overseeing operations in Canada, Mexico and the U.S. Bronez brings 10 years of experience in the solar and technology industries to Hanwha SolarOne, with past employers including SunPower Corp., PowerLight Corp., Harris Corp., and Bradford Co.