Brooks Herring, Vice President, Solar Frontier
It has been a challenging year for manufacturers of all PV technologies due to the imbalance of supply and demand. CIS technology is no exception. But it has also been a year of great expansion and success. This year, CIS broke into the mainstream.
Along the way, the main challenges we have faced have been to gain broad acceptance of our technology, and address oversupply issues in the market. We have overcome these challenges by showing customers that CIS really does generate more kWh in actual installations — and, after all, kWh is what drives project economics.
As we move forward we will ensure long-term success by continuing to focus on optimizing production scale merits, ensuring highest quality, and delivering on a technology roadmap that will continue to offer more kWh to customers worldwide through the power of CIS.
To meet the challenging business environment and drive down systems costs, we have recognized the need to broaden the scope of our customer offering and provide services that include complete systems, helping developers fast-track through the process of getting a project permitted, constructed, and grid connected.
These strategies have attracted more and more customers to Solar Frontier’s CIS offering, and we are building a strong network of sophisticated business partnerships and customers around the world.
Brooks Herring is a Vice President for Solar Frontier K.K, a 100% subsidiary of Showa Shell Sekiyu K.K. Solar Frontier is the world’s largest manufacturer of CIS thin-film PV modules. Brooks has led the International Business, Corporate Planning, Supply and Distribution, and Brand & Communications for Solar Frontier.