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Asia Report: Panasonic Freezes New Investment in Malaysia PV Manufacturing

By Oliver Wagg, Correspondent
November 5, 2012   |   4 Comments

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4 Reader Comments
Comment
1 of 4
November 6, 2012
For "challenging market conditions" read "the end of government subsidies".

The end of subsidies is going to hit hard. Just as it did at the end of the Carter era. But memory is short and everyone wants to get in on the gold rush as long as governments are providing the gold.
Comment
2 of 4
November 6, 2012
There are many untapped avenues in the solar business for significant growth. Unfortunately, the quest for low hanging fruit still prevails. Now that panel prices have or are achieving the low, steady state prices predicted by experience curves of nearly a decade ago, you'd think smart companies, with this long known foreknowledge, would now be capitalizing on it. Panasonic is one of those smart companies and is worth watching. There will be a lot more quitters to come but they are mostly driven by short term financial thinking. Had a talented marketing strategist like DeLorean become president of GM instead of a bean counter, GM might have been the largest and most respected company in the transport industry. Hopefully the solar industry won't make the same mistakes.
Comment
3 of 4
November 6, 2012
'For 'challenging market conditions' read 'the end of government subsidies'.' read vast over-simplification. Obviously, in this case, which is not unusual, some production facilities are more productive than others, and even though there are externalities that can support diversity, profitability tends to favor consolidation. It should be noted that the two technologies mentioned, PV and Li-ion batteries are emerging technologies on a steep learning curve where sales must increase rapidly in order to offset naturally declining prices. This is indeed a challenging market condition but not in the least unusual. My ancestors took a pounding in the wool business when Australia and New Zealand provided economies of scale not possible in England: **it happens, but the net result was more and more affordable product not less. And yes, they had government subsidies, but that wasn't the problem, nor did it change the result.
Comment
4 of 4
November 6, 2012
....it's not the mistakes of the solar manufacturers who projected market growthe and set production levels to supply anticipated demand....the mistakes hurting the solar industry are being made by government and businesses - who should be the early market buyers - however they sit and wait to a large degree - it is not government subsidies needed - it is government procurement for every building they own...solar, wind, battery storage and fuelecells for public buildings should be an immediate goal in the wake of climate change impacts such as "Sandy" super storms.....why not have our essential governemnt buildings set up to function independent of the grid....the effect would be to be prepared, drive advances in the technology and pricing via economies of scale, and mitigate the obvious risk of highe energy prices over the next 25 plus years...waiting will cost more, both financially and environmentally - and those business executives not looking at distributed onsite clean tech power are failing to prudently implement energy cost risk management strategies....these two sectors need to make purchases if we want to realize the cost savings of mass-adaption of clean technology sooner rather than later - who were the first buyers of computers and cell phones that drove advances and price reductions so that those technologies are now affordable for every home??
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Oliver Wagg

View Oliver Wagg's Profile
About: Independent journalist with a background in sustainable business and ethical finance, the renewable and low-emission energy sectors, climate-change science and ... more »

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