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Don't Miss The Great Solar Debate: Where Does the Global Solar Industry Stand? Click Here to Register! ×

GTM Research Predicts 180 PV Manufacturers Will Fold or Be Acquired by 2015

Vince Font, Contributing Editor
October 16, 2012  |  18 Comments

A new report released by GTM Research is forecasting that between now and the year 2015 approximately 180 PV module manufacturers across the globe will close operations or succumb to acquisition. The report, titled "Global PV Module Manufacturing 2013: Competitive Positioning, Consolidation and the China Factor," analyzed over 300 PV module manufacturers in the United States, Europe, and Asia. According to the report, the current downturn in the worldwide PV manufacturing segment is likely to last until 2014.

Citing a huge imbalance in supply versus demand as one of the principal reasons for the downturn, the report identifies a simultaneous conversion of “overly aggressive capacity buildup in 2010 and 2011” and reduced subsidies in feed-in tariff markets as two of the major driving forces. This has led to a scenario where manufacturers with a surplus of PV modules are now seeing gross profit margins plummeting to single digits.

According to the report, 88 of the 180 PV module manufacturers predicted to either sell out or close up shop currently exist in the United States, Canada, and Europe where manufacturing costs are highest — around 80 cents per watt, in contrast to China where the same costs 58 to 68 cents. Yet according to the GTM report, that difference in manufacturing cost won’t be enough to save 54 Chinese PV module manufacturers from also folding under the weight of the international slowdown.

According to Shyam Mehta, senior analyst for GTM Research, China is the biggest “black box” factor in the report’s findings. He says that continued propping up by the Chinese government of non-competitive solar manufacturers (called “solar zombies” in the report) is one of the chief reasons why the market may not pick up again for the next two to three years. 

“The reason this oversupply has really persisted for so long,” Mehta says, “is that we haven’t seen any capacity rationalization happen in China, which is where most of the capacity is. The Chinese manufacturers have been propped up by domestic, provincial, and municipal lenders. Even companies that would otherwise already be bankrupt haven’t been allowed to fail, because of the employment factor.” 

Currently, 60 percent of global module capacity is owned by “pure-play” Chinese solar companies. According to the GTM report, the vast majority of these companies are at risk of going under without continued support from the Chinese government — Suntech being a recent example, and is predicted to need additional government assistance to avoid default on a $575 million loan in March. This is something that Mehta views as applying a band-aid to a hemorrhaging wound. 

“What needs to happen is that these companies need to be allowed to fail. That would go a long way towards bringing things more in balance,” Mehta says. “By the end of next year, most of the capacity outside in the higher cost locations like Europe, the U.S., Canada (and to some extent Japan, Taiwan and Korea) are going to see a lot of surplus capacity being retired there. But that will only go so far. We need to start seeing some form of capacity rationalization in China, and we haven’t seen that.” 

The full report “Global PV Module Manufacturing 2013: Competitive Positioning, Consolidation and the China Factor” can be found here.

Lead image: Out of business via Shutterstock

18 Comments

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Alexandra Glover
Alexandra Glover
October 30, 2012
What the solar industry needs is greater innovation to reduce the costs of producing photovoltaic solar cells as well as improved manufactuing processes. If open source design and development methods were adopted by the solar industry both of these goals could be met more efficently. The paper(link below)titled "Open source development of solar photovoltaic technology" authored by A.J. Buitenhuis and J.M. Pearce clearly outlines four different business models that imbrace open source concepts to increase the rate of innovation.
http://dx.doi.org/10.1016/j.esd.2012.06.006
Robert Hall
Robert Hall
October 21, 2012
Thomas, the process of which you speak is what drives not only innovation but excellence, and can't be diminished until monopoly threatens. We're a bit distant from not only the mature solar product(s) but from insufficient competition. I'm pretty sure the anti-trust laws would prevent Coke from buying Pepsi.
Thomas M
Thomas M
October 21, 2012
Does this really surprise anyone? Aquisitions are commonplace in this world today in order to reduce the choices we have when making purchases. If one or two companies own the market then we are subjected to their ideals of what a product should be and prices and quality is up to them. Coke or Pepsi anyone?
Rhine Chesshire
Rhine Chesshire
October 19, 2012
That is funny. 'the ink dries on the obama checks'. 'maurice' You do know the federal tax incentive became effective in 2006 right? That is if you believe in facts. We have a 5-7 year R.T.O in western Oregon. Reasoning with your mentality must be like barking at a fence post. The market certainty provided by a multiple-year extension of the residential and commercial solar ITC has helped annual solar installation grow by over 1,600 percent since the ITC was implemented in 2006 - a compound annual growth rate of 76 percent. As for it being "up and running", for a typical 3kw residential system, it takes about a week from install to net meter.
Bob Wallace
Bob Wallace
October 18, 2012
$3/watt installed solar system. No subsidies.

In the real world installed costs seem to be under $3/watt and taking advantage of federal, state and local subsidies could easily take the price under $2/watt, but I didn't want to get into a subsidy argument with you so I did my main calculations without subsidies.

My understanding is that companies that offer long term warranties generally "buy" coverage from a third party. Even is that is not true the general experience is that panels are holding up very well for at least 30 years. (You don't really need to be dickish with the anti-Obama stuff.)

Homeowners insurance would cover lightening strikes, just like it covers your roof.

I'm fairly comfortable with believing that the price of grid power will go up. Find me a bunch of stuff that is free from the effects of inflation. It could be that if a lot of solar gets installed some of the peak cost of power will get eliminated as is happening in Germany. As you can see the price of electricity could come down quite a bit and solar would still be a winner.

Most people, I believe, use net metering. They send extra power to the grid when the Sun is out and take back power on a kWh:kWh basis when their system is not generating.

The utility gets their "zero cost" electricity when wholesale prices are their highest and pays back with cheap off-peak power.

Solar panels in the real world loose very little capacity over the years. Most panels seem to lose less than 0.5% per year so after 20 years the system would still be putting out at least 90% of the starting value. (Just add a couple of panels to get back to 100%. After all, your system is paid off and your power is free.)
Maurice Turgeon
Maurice Turgeon
October 18, 2012
Bob, I assume you meant $0.03 per Kwh not per $3 /watt. Some of the other assumptions are that: 1) contracts with solar mfrs. will be valid in the future. (they go out of business as soon as the inks dries on the Obama checks.) 2) the solar panels will not get hit by lightning or require maintenance 3) energy costs on the grid will either remain constant or will go up. 4) the homeowner will be able to sell back power to the grid at current rates (do you really believe a home owner will be able to generate power cheaper than a utility?) 5) the home owner will actually be able to tie in and sell surplus power to the grid, as soon as their system is up and running. 5) even experimental solar panels can't produce the efficiency you speak of, who cares what some contract stipulates.
Bob Wallace
Bob Wallace
October 18, 2012
Let's see, you wanted to know number of years to payoff the system. I'm not sure that's important since the numbers I showed you allows you to pay the monthly payment with interest and still put money in your pocket. But I'll take a stab at it.

Suppose you take the 30% federal subsidy and then pump all the savings back into paying off the 6% loan ASAP. You pay your loan off as if you were still purchasing electricity from the grid.

My calcs say that you are loan free after ten years.

Then you get 20, 30, 40? years of free electricity.

That a good deal for you?
Bob Wallace
Bob Wallace
October 18, 2012
Well, let's take LA/SoCal. A year ago installation rates through Open Neighborhood were at $2.78/watt. Before subsidies. John, on another thread has been stating rates along those levels. But to be overly fair with you I'll use $3/watt.

I'll calculate the LCOE for you. Here are the assumptions:
Financed 20 years at 6%.
Annual average 5 hours, 21% capacity factor.

At $3/watt, no subsidies the LCOE of electricity is 14.4 cents per kWh. You will have locked in the cost of electricity at 14.4 cents for the 20 year payoff.

Currently CA residential average electricity prices are 14.78/kWh. At 3% inflation over 20 years the 20 year average would be 19.3/kWh.

So, from day one you spend less for electricity. And over the 20 year span you pay an average of 4.9 cents less per kWh.

Remember, I put my thumb on the scale in favor of grid electricity by using $3/watt and I did not include federal, state and local subsidies.

If one took only the 30% federal subsidy and paid the apparently 'higher than necessary' price of $3/watt the cost of making your own drops to 10.1 cents per kWh. That's 52% of the cost of buying from the grid.

OK?
Maurice Turgeon
Maurice Turgeon
October 18, 2012
So Bob, there are places in the US that are on the grid but it's cheaper to install their own solar system. Really? Please name some and the rates they pay and how many years it takes to break even. The real deals I speak of are when your investment makes sense w/o artificial intervention. I've been involved in pilot programs where we actually prove the worth of designs before they are mass produced. This method actually saves a lot of money before thousands of mistakes are sold to the end users.
Louis Shaffer
Louis Shaffer
October 18, 2012
Taking a really, really high level view, is it a problem if solar prices go down and down and down because the Chinese government is paying the losses? I know it is bad for companies that are not in China, but from a pure supply and demand, the cost will come down. Unlike other industries, they could never establish a monopoly situation and raise prices. It is simply too small a cost to start up a solar line even if you have to grow the silicon. What will be interesting is if the Chinese government decides it is better to spend money on their OWN solar growth and not on companies that export at a loss.
Bob Wallace
Bob Wallace
October 17, 2012
Some problems with your post Maurice.

Solar (I assume you mean manufacturing) can survive is a capitalistic society. It's doing fine in China. It's having a bit of trouble in countries where labor costs are higher and the government doesn't provide favorable financing.

As for solar and the grid, end-user solar has become cheaper in some significant part of the world, including big hunks of the US.

I have no idea what the "real deals" are that you think will become available. Someone going to invent magic dust to power our toasters?
Maurice Turgeon
Maurice Turgeon
October 17, 2012
The sad fact about solar is that it can't survive without some form of assistance, in a capitalistic society. If grid power is available solar is simply not a wise choice today. Just like EV we've mass produced products which even under ideal conditions, just don't make sense yet.

Imagine how you would feel having invested in these "green solutions" when the "real deals' become available.
D Rees
D Rees
October 17, 2012
@john-nistler - one simply has to look at the cost of installing solar in Germany compared to the USA - Germany is about 40% cheaper to install customer-owned systems in comparison and that's all nearly due to differences in soft costs. The LBNL performed a study and found that in Germany, soft costs are about $0.62/watt compared to $2.70/watt in the USA.

One big issue in the industry is the lack of standardization of the permitting and inspection process which varies city by city. Instituting a nationwide standardized and streamlined permitting and inspection process would go a long way. Lots of time is wasted learning each jurisdiction's idiosyncrasies and specific requirements.
John Nistler
John Nistler
October 17, 2012
RH, I know that my utility buys back the power at wholesale prices. That's 6.5 cents per kWh. So system payback is a little longer, but not having any real electric bill per month is a nice feeling.

Personally, even though I run a solar power company and have storage solutions, I do not believe storage is yet viable for the homeowner. The product specifications should include minimum maintenance and fire hazard, something not viable with battery storage. Our closed loop fuel cell system is too expensive for small, low volume systems. Once the market is established, we could then re-look at storage overall.

Depending on your location, direct grid tied approaches are still the best return on your investment and the easiest to implement. Does not take you off grid, but does reduce your electric bill and also transportation bill if you look at some of the new hybrid electric vehicles coming out.
Robert Hall
Robert Hall
October 17, 2012
As noted in a recent comment to one of these stories, there is a sort of a malaise affecting the general public when it comes to buying and installing solar and, while big box retailers and other smart businesses embrace solar for their rooftops, there will have to be a change in the demand at the individual consumer level for the industry to take off (appropriate comparison to PCs earlier). For me, a relative neophyte even insofar as basic knowledge is concerned, the two things that have to happen for the general population to go solar are storage (for those cold nights) and excess collected energy resale. If I can get paid (I'll even settle for wholesale) for whatever amount I'd like to sell instead of store, I'm in.
John Nistler
John Nistler
October 17, 2012
drees, what do you see as the predominant soft costs?
D Rees
D Rees
October 16, 2012
Well said, Bob. If the soft-costs could be significantly reduced even with PV at current prices, you'd have people tossing up a handful of panels on the weekend as a side project. Unfortunately, the soft-costs kill the economics of any system under 3kW in size or so which raises the level of entry quite a bit for the average home-owner.
Bob Wallace
Bob Wallace
October 16, 2012
Shakeout. Happens when it's time to compete on price, some companies can and some can't.

Over 150 US computer manufacturers failed along the way.

We'll end up with a number of strong companies that can expand as demand grows. We're well on our way to 50 cent per watt panels and reaching retail grid parity in large parts of the world.

Rooftop solar is an industry that can grow at a rate greater than almost any new activity we're experienced. The entry level is low, people who build houses have the basic skills and can pick up the specifics quickly. This is not like having to learn to build computer hardware or starting a wind farm. It doesn't require a lot of capital to get started.

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Vince Font

Vince Font

Vince Font is a professional freelance writer specializing in the fields of renewable energy, high tech, travel, and entertainment. Read his blog at www.vincefont.com or follow him on Twitter @vincefont.
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